Austin Yu
Creative Content Manager
Torrance | United States
Skills
No information
Industries
Golf
Fashion
Lifestyle
Skate
Streetwear
Summary
Activity
Work experience
PUMA
Creative Content Manager | 07/2022 - Current
- Partnered with Business Unit to create campaigns for upcoming product releases
- Worked closely with the Marketing,
and Brand teams to build strategic content
for new generation of consumers
- Directed photographers, videographers, and content creators on set to execute campaigns
seamlessly.
- Coordinated with external agencies to capture content world wide
- Worked with producers to make sure set planning was correctly executed
- Taught and presented current trends of fashion/sneakers culture to the Business Unit and Internal creative agency
Primitive Skateboarding
E-comm/Apparel Content Specialist | 09/2020 - 07/2022
- Produced and directed various campaigns for releasing collections
- Coordinated with external agencies to plan/ execute on the international content calendar
- Built/managed the contributor network of photographers, writers, stylists, etc.
- Ensured brand messaging was clear/consistent across all channels
- Currated all content shown on various social media platorms.
GOAT
Content Specialist | 10/2019 - 04/2020
Collaborated/brainstormed with content team
to develop/execute high- quality content for a
variety of channels; domestic and international
- Worked closely with the Comms, Content,
Brand, and Creative teams to build strategic
content initiatives year-round
- Coordinated with external agencies to plan/ execute on the international content calendar
- Built/managed the contributor network of photographers, writers, stylists, etc.
- Ensured brand messaging was clear/consistent across all channels
- Assisted on shoots, draft call sheets, shoot logistics, release forms, and obtained artist
approvals prior to publish dates
Bodega
Creative Content Producer | 09/2015 - 03/2019
- Developed concepts for rebranding logo
- Edited/shot product for e-commerce store
- Designed graphics for shopping bag
- Shot editorials and style guides to showcase new brands
- Produced new content for social media platforms
Education history
Boston University
Bachelors | 2013 - 2017
