Austin Yu — Creative Content Manager at PUMA — Torrance, CA

Austin Yu

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Creative Content Manager
Torrance | United States

Skills

No information

Interests

golf
extreme sports
guitar
content creation
Anime
Digital arts
View all

Industries

Golf
Fashion
Lifestyle
Skate
Streetwear

Work experience

PUMA logo

PUMA

Creative Content Manager | 07/2022 - Current

- Partnered with Business Unit to create campaigns for upcoming product releases - Worked closely with the Marketing, and Brand teams to build strategic content for new generation of consumers - Directed photographers, videographers, and content creators on set to execute campaigns seamlessly. - Coordinated with external agencies to capture content world wide - Worked with producers to make sure set planning was correctly executed - Taught and presented current trends of fashion/sneakers culture to the Business Unit and Internal creative agency
Primitive Skateboarding logo

Primitive Skateboarding

E-comm/Apparel Content Specialist | 09/2020 - 07/2022

- Produced and directed various campaigns for releasing collections - Coordinated with external agencies to plan/ execute on the international content calendar - Built/managed the contributor network of photographers, writers, stylists, etc. - Ensured brand messaging was clear/consistent across all channels - Currated all content shown on various social media platorms.
GOAT logo

GOAT

Content Specialist | 10/2019 - 04/2020

Collaborated/brainstormed with content team to develop/execute high- quality content for a variety of channels; domestic and international - Worked closely with the Comms, Content, Brand, and Creative teams to build strategic content initiatives year-round - Coordinated with external agencies to plan/ execute on the international content calendar - Built/managed the contributor network of photographers, writers, stylists, etc. - Ensured brand messaging was clear/consistent across all channels - Assisted on shoots, draft call sheets, shoot logistics, release forms, and obtained artist approvals prior to publish dates
Bodega logo

Bodega

Creative Content Producer | 09/2015 - 03/2019

- Developed concepts for rebranding logo - Edited/shot product for e-commerce store - Designed graphics for shopping bag - Shot editorials and style guides to showcase new brands - Produced new content for social media platforms
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