Golf

Fashion

Lifestyle

Skate

Streetwear

golf

extreme sports

guitar

content creation

Anime

Digital arts

Photography

Skateboarding

Snowboarding

Surfing

Creative Content Manager

Creative & Design

Experienced Creative Content Director/Producer with a demonstrated history of working in the retail industry. Skilled in Management,  Advertising, Sales, and Adobe Creative Suite.

Portfolio: austinsyu.com

- Partnered with Business Unit to create campaigns for upcoming product releases
- Worked closely with the Marketing,
and Brand teams to build strategic content
for new generation of consumers
- Directed photographers, videographers, and content creators on set to execute campaigns
seamlessly.
- Coordinated with external agencies to capture content world wide
- Worked with producers to make sure set planning was correctly executed
- Taught and presented current trends of fashion/sneakers culture to the Business Unit and Internal creative agency

- Produced and directed various campaigns for releasing collections
- Coordinated with external agencies to plan/ execute on the international content calendar
- Built/managed the contributor network of photographers, writers, stylists, etc.
- Ensured brand messaging was clear/consistent across all channels
- Currated all content shown on various social media platorms.


E-comm/Apparel Content Specialist

Collaborated/brainstormed with content team
to develop/execute high- quality content for a
variety of channels; domestic and international
- Worked closely with the Comms, Content,
Brand, and Creative teams to build strategic
content initiatives year-round
- Coordinated with external agencies to plan/ execute on the international content calendar
- Built/managed the contributor network of photographers, writers, stylists, etc.
- Ensured brand messaging was clear/consistent across all channels
- Assisted on shoots, draft call sheets, shoot logistics, release forms, and obtained artist
approvals prior to publish dates

Content Specialist

- Developed concepts for rebranding logo
- Edited/shot product for e-commerce store
- Designed graphics for shopping bag
- Shot editorials and style guides to showcase new brands
- Produced new content for social media platforms


Creative Content Producer

Austin Yu is a Creative Content Manager at PUMA in Torrance, CA. View their experience, skills and work history on Malakye — the professional network for…

Austin Yu — Creative Content Manager at PUMA — Torrance, CA

Austin Yu

Skills

Interests

Industries

Education history

Boston University