Andy Crane
Sales & Creative Operations · MYATONCE
Mission Viejo, CA
In My Own Words
Having spent most of my career (+10 years) providing product lifecycle management (PLM) to Fashion & Apparel brands as a Creative Operations Manager and Merchandise Coordinator. Within this period, I have had the opportunity to lead teams in the alignment, and execution of their wholesale businesses including the management of Creative teams, Sales reps, and Showrooms, Merchandising and Production planning processes. Having developed, planned, and maintained guidelines to assure financial adherence and accountability to go to market calendars (GTM), milestones and budgets.
Work Experience
Sales & Creative Operations
MYATONCE2022 – Present
My At-Once is a universal e-commerce platform tailored for b2b / b2c companies, allowing businesses to manage their products in one single cloud-based SaaS platform. In my business capacity with the company, I have focussed on expanded international business relations, providing sales and marketing of revenue-producing projects throughout the APAC and EMEA regions. Additional responsibilities in selling the company's business systems throughout the complete sales cycle, from identifying targeted accounts, to closing business opportunities across a range of Sports licenses, Entertainment licenses, and Apparel & Fashion business sectors.
Business Development Manager
Systech International2015 – 2022
Expansion of the companies international business outreach, providing lead generation through targeting clients for revenue-producing projects throughout the APAC and EMEA regions. Sourcing business opportunities resulting in over $75M in lead generation opportunities.
Creative Operations Manager
Bedrock Manufacturing2011 – 2014
Managed creative and product development teams involved with the relaunch of Original Jams, iconic Hawaiian apparel brand. Including operationalizing the internal go-to-market process and ensuring all divisions work to meet strategic business targets. • Partnered with Heads of Design, Development, Pattern and Production teams, spearheading the product assortment planning and time-action calendar to efficiently relaunch brand in the marketplace. • Built $10M-global forecast, including development of product merchandise matrix, SKU-count, MOQ-plan, and margin analysis.
Merchandise Planner
RVCA Clothing2009 – 2011
Operations lead in supporting creative operations team consisting of (13) designers, artists and pattern makers for Men’s & Women’s categories- $30M+ business. Developed GTM calendar across design, development, sales, planning, production, increasing efficiency and productivity of seasonal planning and speed-to-market. Provided market insight of competitive analysis strategy for all categories and product lines to create product advantages and penetrate opportunity among retailers.
Sales & Operations Coordinator (Partner)
development by Philip Lim1998 – 2008
Founding partner and lead investor of L.A based contemporary fashion label distributed through contemporary retailers globally, established with start-up fashion designer Philip Lim. Coordinated all merchandising, sales and inventory management processes on behalf of the company, inclusive of P&L oversight, raw materials and finished goods planning, production sourcing and vendor management.
