Allie Welsh
Digital Marketing · Snowmass Tourism
Basalt, CO
Work Experience
Digital Marketing
Snowmass Tourism2019 – Present
SNOWMASS VILLAGE, COLORADO Orchestrate media scope-of-work and contracts for photographers, videographers, and content creators including creation of Snowmass influencer program. Author of all social media, event marketing and website blog copy. Coordinate digital presence with creative agency and branding for all campaigns and event marketing. Choreograph analytics across social channels - Facebook, Instagram, Pinterest and YouTube. Successfully utilize social listening platforms to inform new content strategy and analytics metrics.
Social Media Manager, Lead Copywriter
Pitkin County Public Health2020 – 2020
Contracted by Pitkin County Public Health to build all social and communication platforms during COVID-19 crisis. Created systems for team of 6 to create, translate and communicate copy on all social channels including press releases, recaps of Public Health meetings, copywriting for public health policies and mandates
Marketing Associate
Challenge Aspen2018 – 2019
Engaged in all promotional elements to raise funds for participants with disabilities. Primary copywriter for newsletter, website, social platforms and marketing collateral. Developed and managed social media marketing campaigns including paid media, video and photo content and analytics. Established partnerships with Honeystinger and Rocky Mountain Sunscreen, orchestrated event marketing and production including the annual Challenge Aspen Gala and Golf Classic. Managed graphic designer and web developer during website reskin.
World Cup Halfpipe Skier
USSA2012 – 2018
-Nominated 2018 Winter Olympic Game potential US Delegate -First woman to land a "Michael Chuck" in competition -Ranked among the top 10 Americans and top 20 Halfpipe Skiiers in the World 2014-2018 -World Cup, Platinum level event competitor 2014-2018 -Partnered with brands as athlete ambassador 2014-2018