Allen Briley
General Manager · Outer Banks Boarding Company
NCIn My Own Words
Energetic leader with over 13 years of online and physical retail management
experience. Lifelong involvement in small business with a passion for
entrepreneurship. Skilled in team building, problem solving, and customer service.
Work Experience
General Manager
Outer Banks Boarding Company2015 – Present
I oversaw all operations at the physical location including P&L, employee training, customer satisfaction, and more. ~Supervised all employees and reported directly to the company owner. ~Led the increase in company profitability to the highest percentage of the decade. ~Hands on approach in growing the company culture and capabilities of the staff. ~Proactive problem solver and first point of contact when critical issues arose.
Retail Buyer
Outer Banks Boarding Company2012 – Present
Primary purchasing categories were men’s footwear, skateboards, private label branded products, and action sports branded apparel. This also included inventory and vendor management of the related categories. ~Curated the top selection of skateboarding products in the region. ~Built close partnerships with leading international brands in the action sports industry such as Globe, Firewire, Rip Curl and more. ~Member of the three person creative team to produce company branded products. ~Led sales team training sessions on the latest products and trends.
Webmaster
Outer Banks Boarding Company2012 – Present
Head of all things ecommerce and IT. I led the direction and support of online sales along with ensuring a positive customer experience. ~Implemented an integrated POS and ecommerce platform in 2015. ~Created and led training programs for employees on all new software and hardware upgrades. ~Led marketing and fulfillment teams in relation to online sales. ~Updated the company to a comprehensive digital customer rewards system with marketing integration.
Web Sales Manager
Outer Banks Boarding Company2009 – 2012
Reported to the previous webmaster directly before taking over the role. I was responsible for all sales related tasks with the online store. ~Created a new protocol for fulfilling online sales from the physical store inventory. ~Helped to perfect a company designed packaging method to ship high value, delicate products.
