Aldryn Cayanan
Sales and Customer Service · Spy Optic, Inc.,
Oceanside, CAIn My Own Words
I have worked as a sales rep previously but was not into the product. I decided to follow what I love most, skateboarding, and landed a job at Sun Diego Boardshops. Within 4 months I became assistant store manager and also handle the training as well as manage our skate section. I would love to expand my knowledge and am always looking to meet great people to learn from in the industry.
Work Experience
Marketing Coordinator
Spy Optic, Inc.,2021 – Present
Organic Social media management globally: Instagram, TikTok, Facebook, Twitter, YouTube, Hookit Sponsorships, LinkedIn. Creative copywriting, graphic design, shooting + editing videos and photos, content planning and strategy with marketing team, analytics + reporting. Influencer + Affiliate marketing, product seeding, athlete & flow team management. Assist with PR - organize product packages and press kits + report activity. Community Management - perform daily administrative tasks to ensure the functionality and coordination of the department’s activities. Key point of communication for marketing + creative requests from all regions - North America + Europe, Middle East and Africa. Assist with the organization and execution of content creation – helping plan athlete team photoshoots, events, etc. Conduct market research and identify marketing trends and key opportunities for elevating brand visibility. Keep calendars (editorial, press conferences, events etc.) and media lists up to date.
Sales and Customer Service
Spy Optic, Inc.,2017 – Present
Strive to make customers for life through greeat customer service.
Assistant Store Manager / Footwear Manager
Sun Diego Boardshops2014 – 2017
I believe that passion brings you where you want to be. Ive loved skateboarding and surfing my whole life so I believe for me to be at full potential, this is the industry I belong.
