William Cook

As a Graphic Designer within the Branding Services department, I design and build comprehensive branding packages for LPL Advisors. Deliverables include custom logo development, stationery design, business cards, website wireframes, and social media templates — ensuring a cohesive and professional visual identity across all advisor touchpoints.

As an Art Director at Innovision, my role encompassed a range of responsibilities across different clients and industries. My primary responsibilities included: Valley View Hotels and Casinos: • Generated visually appealing promotional materials, such as brochures, newsletters, flyers, and digital advertisements. • Designed captivating visuals for various marketing collateral to engage customers and promote the Valley View brand. Island Fin Poké Co. and Huey Magoo’s Chicken Tenders: • Crafted compelling advertising layouts for print materials, including flyers, banners, and posters. • Designed eye-catching outdoor signage to enhance brand visibility and attract customers. • Implemented effective web marketing strategies to increase online presence and drive customer engagement. • Promoted events through various marketing channels, including digital platforms and social media. Palomar Health Medical Group: • Produced a variety of healthcare documents, including Patient Forms, Patient Education Materials, Wayfinding and Signage, Safety and Emergency Preparedness Materials, and Staff Training Materials. • Development of informational graphics and illustrations to enhance the understanding of healthcare concepts and improve patient experiences. Branding and Logo Development: • Created unique and impactful logos that accurately represented clients’ brands and values. • Presented branding concepts and strategies to clients, showcasing the visual elements and explained the rationale behind the designs.

As the Senior Graphic Designer at Alternative Strategies, my primary responsibilities involved: • Designing event promotion signage to effectively promote various events. • Creating visually engaging graphics for social media platforms. • Developing branding elements and logos for clients. • Illustrating and designing menus for restaurants and establishments. Our clients included well-known local businesses such as Breakfast Republic, The Original 40 Brewing Company, Barleymash, City Tacos, and The Smoking Gun.

Comic Books and Graphic Novels • Art prep- processing pencil and/or ink roughs for lettering • Script review and input (dividing story into panels) • Lettering including SFX (sound effects) and any supporting graphics • Implementing ongoing changes and adjustments from editors • Paste up and submission for final approval • Adhered to strict branding guidelines from companies like Disney, CBS, Sega and Hasbro.

• Print + web production work (i.e., manuals, sales sheets, digital banner ads) • Billboard design • Exterior window clings • Image archive organization • Creating icons/badges • Maintained lean + corporate design aesthetic • Demonstrated proficiency in Photoshop, Illustrator + InDesign

• Graphic Novel Series "Man of Medan"Story by Terry Mayo • Roughs and character design • Pencils / Inks • Letters and editing • Layout and page/panel design • Cover (2 variants) • Prepress • Signings and Promotion • San Diego Comic-Con "Creative Connection All-Stars" Panel 2018

• Magazine and newspaper ad design • POP and In-store signage • Packaging • Photography shoot direction including food styling and digital image correction • Infographics

• Ecommerce store and Responsive design for mobile devices using AdobeCreative Suite • Liaison between clients and developers throughout the design and build process • HTML and CSS editing • Live testing and problem solving • Store updates and maintenance • Followed branding and style guides provided