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Art Director

Creative & Design

Social Media & Advertising

These are a few samples from my time at Alternative Strategies. 

Logos & Branding

Web UI /UX Design

I am an innovative and deadline-driven Visual Designer with 15+ years of experience developing and generating user-centered digital/print marketing material from initial concept to final, polished deliverable.In my previous role as Art Director at Innovision Marketing Group, I was responsible for designing and developing a wide range of marketing materials for a variety of clients. I am well-versed in user-centered design principles and skilled in a variety of design software applications including Adobe Creative Cloud.My portfolio is here: <a target="_blank" rel="noreferrer" href="https://willcookart.myportfolio.com/willcookart">www.willcookart.com</a>Please reach out if you would like to set up a call to explore future opportunities. Im seeking a group of talented individuals within a vibrant company culture focused on challenging projects and innovative solutions. It&#39;s not just about the work; it&#39;s about creating something extraordinary together.

As a Graphic Designer within the Branding Services department, I design and build comprehensive branding packages for LPL Advisors. Deliverables include custom logo development, stationery design, business cards, website wireframes, and social media templates — ensuring a cohesive and professional visual identity across all advisor touchpoints.

Graphic Designer / Branding Services

As an Art Director at Innovision, my role encompassed a range of responsibilities across different clients and industries. My primary responsibilities included:

Valley View Hotels and Casinos:
    • Generated visually appealing promotional materials, such as brochures, newsletters, flyers, and digital advertisements.
    • Designed captivating visuals for various marketing collateral to engage customers and promote the Valley View brand.

Island Fin Poké Co. and Huey Magoo’s Chicken Tenders:
    • Crafted compelling advertising layouts for print materials, including flyers, banners, and posters.
    • Designed eye-catching outdoor signage to enhance brand visibility and attract customers.
    • Implemented effective web marketing strategies to increase online presence and drive customer engagement.
    • Promoted events through various marketing channels, including digital platforms and social media.

Palomar Health Medical Group:
    • Produced a variety of healthcare documents, including Patient Forms, Patient Education Materials, Wayfinding and Signage, Safety and Emergency Preparedness Materials, and Staff Training Materials.
    • Development of informational graphics and illustrations to enhance the understanding of healthcare concepts and improve patient experiences.

Branding and Logo Development:
    • Created unique and impactful logos that accurately represented clients’ brands and values.
    • Presented branding concepts and strategies to clients, showcasing the visual elements and explained the rationale behind the designs.

As the Senior Graphic Designer at Alternative Strategies, my primary responsibilities involved:
• Designing event promotion signage to effectively promote various events.
• Creating visually engaging graphics for social media platforms.
• Developing branding elements and logos for clients.
• Illustrating and designing menus for restaurants and establishments.
Our clients included well-known local businesses such as Breakfast Republic, The Original 40 Brewing Company, Barleymash, City Tacos, and The Smoking Gun.

Senior Graphic Designer

Comic Books and Graphic Novels
• Art prep- processing pencil and/or ink roughs for lettering
• Script review and input (dividing story into panels)
• Lettering including SFX (sound effects) and any supporting graphics
• Implementing ongoing changes and adjustments from editors
• Paste up and submission for final approval
• Adhered to strict branding guidelines from companies like Disney, CBS, Sega and Hasbro.

Graphic Designer / Production Artist (contract)

• Print + web production work (i.e., manuals, sales sheets, digital banner ads) 
• Billboard design 
• Exterior window clings 
• Image archive organization 
• Creating icons/badges 
• Maintained lean + corporate design aesthetic 
• Demonstrated proficiency in Photoshop, Illustrator + InDesign



Graphic Designer (contract)

• Graphic Novel Series "Man of Medan"Story by Terry Mayo
• Roughs and character design
• Pencils / Inks
• Letters and editing
• Layout and page/panel design
• Cover (2 variants)
• Prepress
• Signings and Promotion
• San Diego Comic-Con "Creative Connection All-Stars" Panel 2018

Illustrator Layout Artist

• Magazine and newspaper ad design
• POP and In-store signage
• Packaging
• Photography shoot direction including food styling and digital image correction
• Infographics

Graphic Designer

• Ecommerce store and Responsive design for mobile devices using AdobeCreative Suite
• Liaison between clients and developers throughout the design and build process
• HTML and CSS editing
• Live testing and problem solving
• Store updates and maintenance
• Followed branding and style guides provided

Web Designer Project Manager

William Cook is an Art Director at LPL Financial in San Diego, CA. View their experience, skills and work history on Malakye — the professional network for…

William Cook — Art Director at LPL Financial — San Diego, CA

William Cook

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