Vicki Mitchell

• Developed and implemented high-quality marketing and communication plans for motorsports division. • Managed motorsports budget, including all advertising, promotions, events, athletes, photo/video planning, media relations and product placement. • Oversaw all phases of new goggle development and testing, from initial concept to launch. • Applied sales forecasting techniques and strategic planning to verify sales and profitability across motocross goggle line. • Preserved brand integrity by monitoring the consistency and quality of marketing content. • Led all motorsport specific media campaigns to yield product coverage and promote the Spy brand. • Maintained relationships with motorsport athletes including contract negotiation, bonus payouts, and onsite liaison during racing events. • Contributed creative copy, taglines, product names, ideas and solutions for all marketing collateral.

• Liaison for all of AXO's professional and amateur sponsored athletes in North America. • Managed all aspects of rider support program including contracts, orders, and invoices. • Account manager for all of AXO's motorcycle dealerships in the United States, including ecommerce accounts. • Managed AXO's social media platforms with current and relevant creative content. • Wrote and distributed press releases to industry media contacts pertaining to products, riders, and company news.

• Created, oversaw and maintained companywide marketing plan and marketing calendar • Developed and maintained websites and social media sites, including SEO and ad design • Developed and analyzed “Be Your Best” customer satisfaction program • Managed all email marketing efforts, including database management through the use of Constant Contact • Managed and executed company’s public relations campaign • Developed all marketing materials needed to promote Valley Sports Center internally and externally • Attended community and external events to promote Valley Sports Center

• Assisted in executing and marketing the launch of Signature Food Network Dishes into professional baseball, football, hockey and basketball venues • Assisted in planning and executing a charity event for over 150 people • Produced media kits and worked with media to promote a charity event