Bachelor of Science in Sport Management, Minor in Business Management

Moto & Powersports

Snow

Surf

Dynamic and motivated marketing professional with eight years of proven success generating and building relationships, managing projects from concept to completion, developing creative content, and launching new consumer goods into the global marketplace.

•	Developed and implemented high-quality marketing and communication plans for motorsports division.
•	Managed motorsports budget, including all advertising, promotions, events, athletes, photo/video planning, media relations and product placement.
•	Oversaw all phases of new goggle development and testing, from initial concept to launch.
•	Applied sales forecasting techniques and strategic planning to verify sales and profitability across motocross goggle line.
•	Preserved brand integrity by monitoring the consistency and quality of marketing content.
•	Led all motorsport specific media campaigns to yield product coverage and promote the Spy brand. 
•	Maintained relationships with motorsport athletes including contract negotiation, bonus payouts, and onsite liaison during racing events.
•	Contributed creative copy, taglines, product names, ideas and solutions for all marketing collateral. 

Motorsports Marketing Manager

•	Liaison for all of AXO's professional and amateur sponsored athletes in North America.
•	Managed all aspects of rider support program including contracts, orders, and invoices.
•	Account manager for all of AXO's motorcycle dealerships in the United States, including ecommerce accounts.
•	Managed AXO's social media platforms with current and relevant creative content.
•	Wrote and distributed press releases to industry media contacts pertaining to products, riders, and company news.


US Sales and Marketing Manager

•	Created, oversaw and maintained companywide marketing plan and marketing calendar
•	Developed and maintained websites and social media sites, including SEO and ad design
•	Developed and analyzed “Be Your Best” customer satisfaction program
•	Managed all email marketing efforts, including database management through the use of Constant Contact
•	Managed and executed company’s public relations campaign
•	Developed all marketing materials needed to promote Valley Sports Center internally and externally
•	Attended community and external events to promote Valley Sports Center

Marketing Coordinator

•	Assisted in executing and marketing the launch of Signature Food Network Dishes into professional baseball, football, hockey and basketball venues
•	Assisted in planning and executing a charity event for over 150 people
•	Produced media kits and worked with media to promote a charity event

Corporate Marketing and Communications Intern

Vicki Mitchell is a Motorsports Marketing Manager at Spy Optic, Inc., in Oceanside, CA.

Vicki Mitchell

Vicki Mitchell

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