Deven Machette

• Created a marketing department for a five-unit restaurant group • Managed the creation, implementation, and overall execution of various marketing and promotional campaigns within a multi-channel mix including social, digital, and print • Derived insights from restaurant data to create and execute impactful retention + acquisition campaigns, which drove sales in key areas • Managed and maintained budget within department

• Suggested contact plan enhancements based on tracking, best practices, + experiences • Took lead on various branding and design projects for multiple brands • Worked independently with deadlines while keeping communication lines open • Created and executed multiple social media campaigns at once for different brands • Developed content using knowledge of target audience while staying within brand guidelines • Managed projects to provide support to teammates and grow a new and young team

• Contributed ideas related to marketing campaigns while focusing on budget and maximizing ROI • Understood and executed a complete marketing strategy and campaign vision • Researched attendee + exhibitor demographics in order to maximize strategic efforts • Built out a social media strategy prior to trade shows

• Executed a variety of activation marketing tactics (festivals, foot and bike races, etc.) • Managed community relations and outreach with an interactive social strategy • Developed social calendar • Generated ideas in order to grow following within a young & interactive market