In my own words
— Tyler<p>Sales and Product Development Professional between CA & UT with a proven ability to drive revenue growth through strategic redesign and market differentiation.
Well-connected within the surf and action sports industries, with the adaptability to build strong</p><p>relationships across any industry. Skilled in leveraging industry expertise to enhance brand positioning and maximize sales performance. Driven account manager successful at expanding network connections and introducing products</p><p>persuasively. Highly experienced with company offerings.</p>
Trajectory
Jun 2023 — Now
Owner · SurfSide Goods
While working at Kanvas by Katin, I recognized a lack of merchandise
representing the local community. I designed and created unique shirts
that foster a sense of community for both locals and tourists. Successfully
enhanced sales by leveraging the opportunity to feature my designs on the
sales floor, and achieved status as the top-selling product.
• Since it was launched, sales have consistently increased month over month.
• Transitioned and sold the brand to Kanvas by Katin in May 2025.
Jul 2018 — Now
Lead Sales Associate · Kanvas By Katin
Support the general manager in sales operations, product development,
and team coordination to drive business growth.
• Integral role in daily operations, including inventory management and
staff supervision.
• Mentor and motivate staff while implementing innovative marketing
strategies to drive sales growth.
• Develop cost-effective production methods to maintain high-quality
products while reducing manufacturing expenses.
• Increase annual revenue by strategically redesigning key product features,
and differentiating products based on customer insights and market
trends.
• Collaborate with major corporations to curate sales floor inventory that
aligns with target market demands, and increases revenue.
• Continuously monitor industry trends and the competitive landscape to
inform future product development and market positioning.
• Consistently exceed sales targets each quarter, while building strong
relationships with both suppliers and customers.
Activity
Education history
St. John Bosco High School
High School Diploma | 2014 - 2018
California State University Long Beach
B.S. in Business Economics, B.S in Business Finance | 2019 - 2023


