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Lead Sales Associate

Marketing & Sales

Sales and Product Development Professional between CA &amp; UT with a proven ability to drive revenue growth through strategic redesign and market differentiation. Well-connected within the surf and action sports industries, with the adaptability to build strongrelationships across any industry. Skilled in leveraging industry expertise to enhance brand positioning and maximize sales performance. Driven account manager successful at expanding network connections and introducing productspersuasively. Highly experienced with company offerings.

While working at Kanvas by Katin, I recognized a lack of merchandise
representing the local community. I designed and created unique shirts
that foster a sense of community for both locals and tourists. Successfully
enhanced sales by leveraging the opportunity to feature my designs on the
sales floor, and achieved status as the top-selling product.
• Since it was launched, sales have consistently increased month over month.
• Transitioned and sold the brand to Kanvas by Katin in May 2025.

Owner

Support the general manager in sales operations, product development,
and team coordination to drive business growth.
• Integral role in daily operations, including inventory management and
staff supervision.
• Mentor and motivate staff while implementing innovative marketing
strategies to drive sales growth.
• Develop cost-effective production methods to maintain high-quality
products while reducing manufacturing expenses.
• Increase annual revenue by strategically redesigning key product features,
and differentiating products based on customer insights and market
trends.
• Collaborate with major corporations to curate sales floor inventory that
aligns with target market demands, and increases revenue.
• Continuously monitor industry trends and the competitive landscape to
inform future product development and market positioning.
• Consistently exceed sales targets each quarter, while building strong
relationships with both suppliers and customers.

Tyler Waaland is a Lead Sales Associate at SurfSide Goods in Huntington Beach, California.

Tyler Waaland — Lead Sales Associate at SurfSide Goods

Tyler Waaland — Lead Sales Associate at SurfSide Goods

Tyler Waaland

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Education history

St. John Bosco High School

California State University Long Beach