Todd Richards
Sales & Marketing Executive · Pierside Marketing Group
Huntington Beach, OK
In My Own Words
Dynamic leader and team builder with over 25 years of executive level experience. Track record of establishing. building and retaining highly motivated Sales and Marketing teams, evaluating best operational practices and focusing on growing business, revenue, and margins for companies in a variety of sectors. Exceptionally quick ability to identify, focus and execute pivotal priorities to achieve profitable results.
Signature Talents:
* P & L Management * Sales and Business Development * Strategic and Market Planning * Key Account Management / Retention * Contract / Price Negotiation * Budgeting and Expense Control * Presentations and Training * Merchandising / Inventory Control * Staff Development and Motivation * Overseas Supply Chain Management
Work Experience
Principal
Pierside Marketing Group2024 – Present
Consulting Agency specializing in overall Sales and Marketing strategies, business development, licensing and Trademark protection.
President
Wham-O2015 – 2024
Iconic USA Toy and Sporting Goods Manufacturer consisting of global brands Frisbee, Hula Hoop, Hacky Sack, Slip 'n Slide, Super Ball, Morey Boogie, BZ, Churchill, Malibu, Snow Boogie and more. Lead organizational vision, mission and strategy to bring a 75-year-old iconic USA company back to life. Overhauled and rebuilt all aspects of the company from the ground up. Laid the foundation for new Marketing, Sales, Finance, Operations, Customer Service and Creative teams. * Staged business turnaround by aggressive sales relaunch into North American retailers which doubled invoiced revenue year 1 and pushed continued annual growth. * Directed the complete revamp of company sales and marketing strategy as well as creating an Ecommerce presence and the implementation of a new Social Media strategy. * Rebuilt the Specialty Surf Product category into the recognized industry leader. * Initiated a re-introduction of all Wham-O brands into Europe, Asia and Middle East. * Communicate daily with Hong Kong based CEO and product development team. * Re-established lost company relationships in the Toy, Sporting Goods and Surf Industries.
VP of Sales
Body Glove Wetsuits2006 – 2015
Global manufacturer and distributor of action water sports products under various licensed brands (Body Glove, Sea-Doo, Ski-Doo, Jet Pilot, Speedo, Maui and Sons) Served as a key member of the executive team that set the company's strategic direction by spearheading business development initiatives that are consistent with the company's overall strategy. * Manage multiple distribution and product initiatives in a licensee relationship. * Revenue generation and strategic partnership development and management; more than doubled the company's revenue during my tenure ($50M). * Serve as the driving force in the development of the work ethic, culture and values of the sales and customer service team.
VP of Sales
Wham O2002 – 2006
Branded Toy and Sporting Goods Manufacturer (Frisbee, Hula Hoop, Hacky Sack, Slip 'n Slide, Superball, Morey Boogie, BZ, Churchill, Malibu, Snow Boogie, Riva, Sea Doo, Ski-Doo) Sales executive officer for this $80M global manufacturer and distributor, reporting directly to CEO/President. Broad scope of responsibilities includes budget accountability, strategic market planning, business development, sales forecasting and sales representative management. My primary emphasis was to revitalize the toy and special interest segment of the business. * Expanded sales into new distribution channels with $5M incremental sales within targeted special interest accounts. * Overall sales growth of 34% during management tenure. * Restructured sales force for optimal sales channel growth.
National Sales Manager
Intex Recreation1997 – 2002
Seasonal Toy & Sporting Goods Manufacturer (Wet Set, Sport Set, Comfort Rest, Easy Set) Sales executive for this $300M global manufacturer responsible for sales activities within the United States. This position managed the direct activities of 4 Regional Sales Mangers and a sales force of over 60 sales representatives generating sales of $150M. Created and implemented strategic sales plans for all trade channels (mass, discount, sporting goods, food, drug, pool/spa and specialty). Other responsibilities included budget & sales forecasting, pricing, staff development, trade shows and two product showrooms. * Increased profit contributions by 8%. * Added 24 new Key Accounts (sales over $17M). * Pioneered new distribution channel creating $2M in new sales. * Conceptualized and implemented two new product launches combining for sales of over $25M.
Director of Marketing HOBBY DIVISION
Fleer/Skybox International1992 – 1996
Trading Card and Confections Manufacturer (Fleer, Ultra, Skybox, Hoops, Double Bubble) * Developed $100M marketing and sales plan for direct sales force. * Directed the production, coordination and dissemination of trade sales materials.
National Sales Manager
Fleer/Skybox International1992 – 1996
* Responsible for the sales and profit development of $180M to National and Regional retail chains within the U.S. * Opened over 9,000 points of new distribution. * Managed the activities of 6 sales managers and 34 direct sales representatives. * Responsible for sales of $30M to retail outlets throughout the western states. * Managed 9 direct sales personnel which were all promoted.
Western Division Manager
Grolsch Importers1990 – 1992
Division of the Grolsch Brewery, Holland. (Grolsch, Grolsch Dry, Fuller's, Fuller's ESB) * Division Manager of the Year in 1990 * Managed divisional P&L for largest dollar volume region
