Timothy Goudie
Director – Social Commitment Marketing
Atlanta | United States
Skills
No information
Interests
General aviation - commercial pilot
Industries
Outdoor
In my own words
— TimothyVersatile global social and digital marketing executive with record of delivering branding / marketing strategy and implementation for Fortune 500 corporations from The Coca-Cola Company and Pillsbury to Johnson & Johnson, in diverse countries and multicultural markets.
Experience building integrated multi-channel online / mobile marketing strategies and tactical campaigns that drive large-scale increases in consumer product sales (CPG / FMCG). Background overseeing web-based and mobile marketing initiatives. Dual Citizenship: U.S. and Canada.
Trajectory
Sep 2016 — Now
Director – Social Commitment Marketing · The Coca-Cola Company
Atlanta, Georgia
Design, lead and implement Transparency and Low & No Calorie Sweetener Strategy for Coca-Cola North America in social / digital media space. Develop and manage annual budget of $4.5MM and cross-functional team of eight. Lead analysis and restructure of Search (SEO & SEM) initiatives to be sure consumers can quickly and easily find product & ingredient information with strong emphasis on digital, social and mobile platforms.
> Company answers now appear in position #1 on all Search pages for the first time in history.
> Grew web traffic 100% within 6 months, driving 4MM visitors by revamping SEO / SEM strategy.
> Also in six months, increased mobile device traffic from 45% to 75%, increasing access to on-the-go shoppers
Jun 2013 — Aug 2016
Director of Social Media, Sustainability · The Coca-Cola Company
Atlanta, GA
Responsibility for the sharing and spreading of Coca-Cola sustainability stories through social media worldwide. Designed and developed the 12 Months-Always-On Social Media Strategy for Sustainability. Proposed, designed, built and implemented paid social media strategy. Managed annual budget of $1.5MM and cross-functional team.
> Charged with special assignment leading digital team in development of globally pre-approved Category Acceptance content and Capability Building Online Toolkit.
> Proved Sustainability is key business driver that can be used to drive growth in both Brand Love Scores (BLS) and Company Trust (CORA) amongst consumers viewing sustainability campaigns on social media.
> Special assignment extended to 12 months by executive request.
Jun 2011 — May 2013
Director of Global Partnerships for Google, Facebook & Microsoft · The Coca-Cola Company
Greater Atlanta Area
Provided Thought Leadership to develop next generation of partnerships at Coca-Cola Company for creation of new shared value. Designed, created and applied new partnership model and guidelines for global partnerships.
> Designed and implemented Coca-Cola’s 1st global media deal with Google.
> Reduced annual media costs $2MM in year one, >$5MM+ by year two.
> Defined global partner model later adopted for media deals with both Twitter and Facebook.
