Timothy Goudie

Atlanta, Georgia Design, lead and implement Transparency and Low & No Calorie Sweetener Strategy for Coca-Cola North America in social / digital media space. Develop and manage annual budget of $4.5MM and cross-functional team of eight. Lead analysis and restructure of Search (SEO & SEM) initiatives to be sure consumers can quickly and easily find product & ingredient information with strong emphasis on digital, social and mobile platforms. > Company answers now appear in position #1 on all Search pages for the first time in history. > Grew web traffic 100% within 6 months, driving 4MM visitors by revamping SEO / SEM strategy. > Also in six months, increased mobile device traffic from 45% to 75%, increasing access to on-the-go shoppers

Atlanta, GA Responsibility for the sharing and spreading of Coca-Cola sustainability stories through social media worldwide. Designed and developed the 12 Months-Always-On Social Media Strategy for Sustainability. Proposed, designed, built and implemented paid social media strategy. Managed annual budget of $1.5MM and cross-functional team. > Charged with special assignment leading digital team in development of globally pre-approved Category Acceptance content and Capability Building Online Toolkit. > Proved Sustainability is key business driver that can be used to drive growth in both Brand Love Scores (BLS) and Company Trust (CORA) amongst consumers viewing sustainability campaigns on social media. > Special assignment extended to 12 months by executive request.

Greater Atlanta Area Provided Thought Leadership to develop next generation of partnerships at Coca-Cola Company for creation of new shared value. Designed, created and applied new partnership model and guidelines for global partnerships. > Designed and implemented Coca-Cola’s 1st global media deal with Google. > Reduced annual media costs $2MM in year one, >$5MM+ by year two. > Defined global partner model later adopted for media deals with both Twitter and Facebook.