Tia Chen
Retail Marketing Specialist
Vista | United States
Skills
No information
Interests
Fashion
Photography
Surf
Skate
Apparel
In my own words
— Tia<p>Expertise in Brand Amplification | Proven Work Ethic</p><p><br></p><p>Known for my unwavering work ethic, I've earned a reputation as a hard worker who tackles challenges head-on.
My journey has shaped me into a meticulous problem solver, ensuring that every project I undertake not only meets but exceeds expectations. I have learned a tremendous amount about storytelling through my experience at Roark, and I excel in assisting the brand story come to life in all avenues, fostering a deeper connection between brands and consumers.</p>
Trajectory
Jun 2022 — Nov 2023
Retail Marketing Specialist · Roark
- Implemented and executed a rolling POP program for Roark stores and wholesale accounts
- Project Manager for sales catalogs across 3 divisions (photoshoots, samples, video shoots, internal deadlines, printing coordination)
- Planned brand and wholesale events across Roark men's mainline, and Roark Run Amok
- Organized and facilitated samples for all web photoshoots as well as coordinated all DTC assets with the studio - developed a process with the site merchandizer to efficiently get assets on the site
- Project manager of wholesale fixtures and custom sections
- Project manager of all wholesale windows across all 3 divisions as well as Roark Retail windows for special collections and sales
- Processed all marketing promo orders
- Collaborated on creative briefs for forward facing content
May 2021 — Jun 2022
Marketing Coordinator · Roark
- Project manager for weekly newsletters
- Digital asset manager of all web assets
- Sample coordinator for samples across 2 divisions
- Coordinated seasonal photoshoots and travel for internal team and ambassadors
- Built and facilitated POP for special collections
Jul 2020 — May 2021
Store Manager - Los Angeles · Roark
- Managed store opening and closing procedures
- Trained and managed employees on store processes
- Maintained a constant working knowledge of product
- Merchandized store for optimal sales
- Engaged with clients during regular store hours with excellent customer service
- Planned and photographed in-store events
- Reported daily and monthly numbers and KPIs
- Pitched retail marketing ideas to increase traffic
Nov 2019 — Jul 2020
Key Holder - Los Angeles · Roark
- Managed store opening and closing procedures
- Provided excellent customer service and brand knowledge
Mar 2019 — Aug 2019
Social Media Coordinator · Lunya
- Created photo content for social media (Instagram, blog and Facebook)
- Created a social content strategy every week
- Reported on growth and other significant KPIs week over week and month over month
- Worked closely with the creative team on ad content
- Sent out PR packages and correspondence for press releases
- Shot photographs on location of talent for blogs and campaign launches
Mar 2018 — Apr 2019
VIP Relations Coordinator · AllSaints
- Facilitated all press and VIP pulls for the company in North America
- Allocated product for gifting and loans
- Managed ROIs of VIP and press for all of North America, as well as gifting budgets
- Scheduled appointments and interacted with stylists daily
- Maintained constant working knowledge of product, while tracking placements in press and all social media outlets
Activity
Education history
Northern Arizona University
None - Transferred Out | 2013 - 2014
Otis College of Art and Design
Bachelors of Fine Arts | 2014 - 2016
Pasadena City College
AA | 2010 - 2013
