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Retail Marketing Specialist

Specialist & Consultant

Expertise in Brand Amplification | Proven Work Ethic Known for my unwavering work ethic, I've earned a reputation as a hard worker who tackles challenges head-on. My journey has shaped me into a meticulous problem solver, ensuring that every project I undertake not only meets but exceeds expectations. I have learned a tremendous amount about storytelling through my experience at Roark, and I excel in assisting the brand story come to life in all avenues, fostering a deeper connection between brands and consumers.

- Implemented and executed a rolling POP program for Roark stores and wholesale accounts 
- Project Manager for sales catalogs across 3 divisions (photoshoots, samples, video shoots, internal deadlines, printing coordination)
- Planned brand and wholesale events across Roark men's mainline, and Roark Run Amok
- Organized and facilitated samples for all web photoshoots as well as coordinated all DTC assets with the studio - developed a process with the site merchandizer to efficiently get assets on the site
- Project manager of wholesale fixtures and custom sections
- Project manager of all wholesale windows across all 3 divisions as well as Roark Retail windows for special collections and sales
- Processed all marketing promo orders
- Collaborated on creative briefs for forward facing content

- Project manager for weekly newsletters
- Digital asset manager of all web assets
- Sample coordinator for samples across 2 divisions
- Coordinated seasonal photoshoots and travel for internal team and ambassadors
- Built and facilitated POP for special collections

Marketing Coordinator

- Managed store opening and closing procedures
- Trained and managed employees on store processes
- Maintained a constant working knowledge of product
- Merchandized store for optimal sales
- Engaged with clients during regular store hours with excellent customer service
- Planned and photographed in-store events 
- Reported daily and monthly numbers and KPIs
- Pitched retail marketing ideas to increase traffic

Store Manager - Los Angeles

- Managed store opening and closing procedures
- Provided excellent customer service and brand knowledge

Key Holder - Los Angeles

- Created photo content for social media (Instagram, blog and Facebook) 
- Created a social content strategy every week 
- Reported on growth and other significant KPIs week over week and month over month
- Worked closely with the creative team on ad content 
- Sent out PR packages and correspondence for press releases 
- Shot photographs on location of talent for blogs and campaign launches

Social Media Coordinator

- Facilitated all press and VIP pulls for the company in North America
- Allocated product for gifting and loans 
- Managed ROIs of VIP and press for all of North America, as well as gifting budgets 
- Scheduled appointments and interacted with stylists daily 
- Maintained constant working knowledge of product, while tracking placements in press and all social media outlets

VIP Relations Coordinator

Tia Chen is a Retail Marketing Specialist at Roark in Vista, California. View their experience, skills and work history on Malakye — the professional network…

Tia Chen — Retail Marketing Specialist at Roark

Tia Chen

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Education history

Northern Arizona University

Otis College of Art and Design

Pasadena City College