Tessa Pirkola

• Led a team of two leaders and 35 individuals through effective developmental conversations, a positive culture of accountability, trust, and respect, and an established mutual vision towards a common goal • Anticipated staffing needs through future sales goals, historical data, and first hand observations by executing core and seasonal recruiting for over 180 team members • Achieved service and engagement weekly metrics and goals through implementing new processes and projects using proper planning skills, performance management, and motivation • Allocated close to 900 hours of payroll per week in order to support a frictionless guest experience throughout peak store times • Assisted all departments within the store including General Merchandise, Fulfillment, Specialty Sales, Food and Beverage, Asset Protections, and Human Resources during Leader on Duty shifts

• Designed over 15 visual flyers through Adobe Spark to distribute for weekly improv and sketch shows • Created meaningful content to engage the student body through Facebook, Instagram, and Twitter • Managed collaborative creative meetings to brainstorm new ways to promote the TSF club and reach a larger target audience

• Developed five customer service associates through analyzing calls, identifying coachable behaviors, and organizing weekly one on ones, during a 10 week period • Improved overall attendance rate from 55% to 83% and interest rate from 21% to 49% in an Amazon Career Skills Program through improvements in program visibility, site engagement, and communication • Executed all marketing management efforts towards program success including an engagement promotional video and the recruitment of ambassadors for the program

• Assisted over 70 customers per day in individualized shopping needs • Maintained familiarity of surf and skate products • Organized and displayed new products daily. • Met with vendors to assist in selecting seasonal clothing • Led surf clinic as instructor for large groups ranging in age from 8-16

• Managed the registration and raffle booth for a skate contest with over 40 participants and 100 attendees • Solicited over $300 in donations from over 10 local businesses for the raffle event while representing the Universities Skateboarding Club • Assisted off-site managers by maintaining all correspondence with local businesses to coordinate the event

• Participated in skateboarding competitions on behalf of Pipeline Surf Shop • Appeared in photoshoots and advertisements for Pipeline Surf Shop • Supported Pipeline Surf Shop through personal appearance and maintaining a respectable and professional image