Bachelors Degree of Business in Marketing

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Snowboarding

Skateboarding

Surfing

Improv comedy

Executive Team Leader- Service and Engagement 

Top Management

•	Led a team of two leaders and 35 individuals through effective developmental conversations, a positive culture of accountability, trust, and respect, and an established mutual vision towards a common goal
•	Anticipated staffing needs through future sales goals, historical data, and first hand observations by executing core and seasonal recruiting for over 180 team members
•	Achieved service and engagement weekly metrics and goals through implementing new processes and projects using proper planning skills, performance management, and motivation
•	Allocated close to 900 hours of payroll per week in order to support a frictionless guest experience throughout peak store times
•	Assisted all departments within the store including General Merchandise, Fulfillment, Specialty Sales, Food and Beverage, Asset Protections, and Human Resources during Leader on Duty shifts


Student Events Assistant 

•	Designed over 15 visual flyers through Adobe Spark to distribute for weekly improv and sketch shows
•	Created meaningful content to engage the student body through Facebook, Instagram, and Twitter
•	Managed collaborative creative meetings to brainstorm new ways to promote the TSF club and reach a larger target audience 


Marketing Chair

•	Developed five customer service associates through analyzing calls, identifying coachable behaviors, and organizing weekly one on ones, during a 10 week period
•	Improved overall attendance rate from 55% to 83% and interest rate from 21% to 49% in an Amazon Career Skills Program through improvements in program visibility, site engagement, and communication 
•	Executed all marketing management efforts towards program success including an engagement promotional video and the recruitment of ambassadors for the program


Customer Service Team Manager Intern 

•	Maintained knowledge of a variety of product categories to create a specialized shopping experience 
•	Exceeded sales goals compared to 9 other associates during the month of May to receive a performance award
•	Generated a 98% conversion rate on customer rewards membership sign up by effectively speaking to program benefits and perks


Sales Associate 

•	Assisted over 70 customers per day in individualized shopping needs
•	Maintained familiarity of surf and skate products
•	Organized and displayed new products daily.
•	Met with vendors to assist in selecting seasonal clothing 
•	Led surf clinic as instructor for large groups ranging in age from 8-16 


Sales Associate

• Managed the registration and raffle booth for a skate contest with over 40 participants and 100 attendees
• Solicited over $300 in donations from over 10 local businesses for the raffle event while representing the Universities Skateboarding Club
• Assisted off-site managers by maintaining all correspondence with local businesses to coordinate the event


Public Relations Intern

•	Participated in skateboarding competitions on behalf of Pipeline Surf Shop
•	Appeared in photoshoots and advertisements for Pipeline Surf Shop
•	Supported Pipeline Surf Shop through personal appearance and maintaining a respectable and professional image


Tessa Pirkola

Tessa Pirkola

Skills

Interests

Industries

Education history

University of Florida