Terry Simms
Graphic Designer/ Creative Director · Harris Publishing – Idaho Falls Magazine
Idaho Falls, ID
In My Own Words
Offering 30+ years’ work experience as a Graphic Designer/ Graphic Artist/ Creative Director/ Developer in multimedia, textile, fashion and sportswear industry. Experienced as a creative leader and understands the needs and preferences of employer and customers. Proficient in art and design, using current technologies and traditional art skills in current graphic/ tech markets. Advanced knowledge of various applications of Adobe Creative Suite, including InDesign, Photoshop and Illustrator, helping to create the best and unique graphic designs. Accomplished project coordinator, successfully working with internal and external designers, vendors and customers to produce the highest quality materials and goods to meet tight design timelines. Adept at designing and editing graphics and photography for use in marketing materials and e-commerce, including product displays, ads and catalog materials. Experienced in print and digital advertising sales. Building customer relationships and helping increase business sales and market share with marketing and advertising in multimedia formats.
Work Experience
Graphic Designer/ Creative Director
Harris Publishing – Idaho Falls Magazine2022 – 2023
As the creative director, I designed the layout for multiple magazines including the Idaho Falls Magazine, Idaho Falls Destination Magazine, The City Map, and other print jobs including the ads for the magazines. I would work with the editor to gather all the editorial and photos needed for each edition. Other duties were sending e-blasts, newsletters, working with printer, uploading magazines, and meeting all press deadlines. I would also collaborate with the team if we heard of any breaking stories.
CSR - Customer Service Representative/ Package Designer
PrintCraft Press - Path Tec2022 – 2022
Primary responsibilities for the CSR position was managing established accounts, while taking on new customers for litho and flexo printing and hand bindery. I would prepare all paperwork and supplied artwork for prepress. I also would have to approve and sign off on all print proofs. Most of the clients were for the medical industry, so I had to adhere to all HIPPA guidelines. I would have to make sure all the tasks were entered correctly in the CRM software for the client. These tasks were time sensitive and would require a great number of fine details. I also took calls and greeted walk-in customers daily. Most jobs were brochures, tablets, calendars, labels, magnets, and custom boxes, etc. The Package Design position required me to design and construct prototype boxes that were then made into CAD mockups and sent to the customer for approval. These custom boxes would be used for packaging, along with protection for the items inside. The boxes needed to be functional, aesthetically pleasing, but also withstand drop tests.
MMAE - Multimedia Account Executive
APG - Rexburg Standard Journal2021 – 2021
Primary responsibilities include building customer relationships in advertising sales, utilizing multimedia formats. Providing face to face customer service, by phone and online meetings is a large part of this roll. Assist customers with advertising development and art direction, including the creative build of ads for customers, entering sales data, gathering payment info, booking ads in CRM, assisting in the approval of ads, and ensuring print deadlines are met. Additional duties include utilizing my design background to design pitch sheets, help in ad creation, and provide photography for ads and editorial purposes.
Graphic Designer/ Tech Designer-Developer
KLIM USA2018 – 2021
Designed, developed, and managed the KLIM & Polaris lifestyle power sports apparel lines. Designed tees, hoodies, beanies, hats, and technical riding gear for both brands. Worked closely with art director, designers and PLM to keep with current fashion trends. Gathered customer feedback to improve the garments. Worked with domestic and overseas factories to manage the styles to keep with time lines. Kept current with new fabrics and techniques. Created TDPs (tech packs, BOMs, and size charts), while targeting FOB pricing. Approved and managed lab dips and strike offs from the mills. Assisted with fit sessions of the product. Colaborated on multiple seasons, including travel to vendors for press checks with factories to ensure the art, colors and sizing were consistent with TDPs. Remote work proficient for over a year with using Microsoft Teams, Zoom and Skype.
Graphic Designer
IF Signs2016 – 2018
Primary responsibilities include graphic design of logos, signs, banners, vehicle-wraps, business cards, business stationery and decals. Assist with production of finished goods, including weeding, masking and vehicle wrap installation. Emphasis on providing customer service and support to administrative staff and owner.
Graphic Artist/ Designer
AFTCO2006 – 2016
Designed t-shirt art, graphics and accessories for high-performance, precision built sportswear market for the AFTCO brand, Guy Harvey Collection and Al Agnew Sportswear. Developed art for fabric repeats used for sportswear and woven shirts. Designed body pages and flats for catalog and production. Separations of prints and artwork for printing, including tech packs for domestic and overseas print production. Created hangtags, labels, stickers and trims (Embroidery, embellishments). Proficient in photography and photo editing of product for e-commerce and catalogs. Graphic design for marketing, POP signs, banners ,billboards and ads. Design, copy-writing and management of e-blasts. Press checks and production approval of t-shirts and production samples. Research and development of fashion graphics and color trends. Participant and attendee of WWD MAGIC and ISS shows.
Graphic Designer
Scanty2005 – 2006
Designed and developed artwork for screens and prints used for loungewear and intimates for the contemporary market. Designed body pages for catalog and e-commerce. Research and development of fashion art, prints and color trends.
PJ Salvage
Graphic Designer2003 – 2005
Designed graphics and print repeats for fabric and tees, trims, embroideries, embellishments used for lounge wear, Yoga-wear and intimates for the contemporary market. Design using licensed character artwork and style guides (Disney). Processed design re-colors and separations. Maintained organization system for art department. Participating exhibitor and attendee of WWD MAGIC trade shows.
Graphic Designer
Crown Craft Infant Products, Inc.2001 – 2003
Designed graphics and fabrics used in infant bedding and coordinating accessories. Design using licensed character artwork and style guides (Disney, Looney Tunes, Marvel, etc.). Trained staff on use of Adobe suite. Maintained organization systems for art department.
