Joseph Poole
Graphic Design Manager - Hardlines Product Development · Dick's Sporting Goods
Ketchum, ID
In My Own Words
I am more than just a graphic designer. I am a customer-focused strategist, a brand developer, a trend identifier, and also an outdoor-loving creative. I have a passion to create products and brands that are developed starting with a strategy and foundation to build upon. For the last 18 years I have had the opportunity to combine my passion for the outdoors and athletics with my creative drive and I strive to continue learning and refining those skills.
Work Experience
Graphic Design Manager - Hardlines Product Development
Dick's Sporting Goods2020 – Present
• Strategically lead all color and graphic direction for all hardlines product across 19 brands • Identify color and graphic trends, establish color palettes, and design and execute all print/pattern and graphics. • Develop and manage team of designers remotely • Implemented new team into the organization. Worked with upper management and cross-functional partners to establish best practices in supporting the development cycle and business needs. • Work with Hong Kong counterparts and international vendors to complete sample and production needs • Categories include Bike, Camp/Outdoor, Team Sports, Golf, Racquet Sports, Fitness, Water/Paddle Sports, and Fishing
Sr. Brand Designer
Dick's Sporting Goods2010 – 2020
• Strategically direct team in developing/managing the brand identity for 5 in-house and 2 licensed brands across 18 categories of business • Strategically create brands to support business needs • Present strategies to upper management • Create and source packaging, trims and collateral for softlines, hardlines, and footwear categories • Develop promotional collateral, in-store signage and trade show booths • Create marketing materials for catalog and online • Design and direct product graphics for hardlines categories • Direct and manage all photoshoots necessary as they relate to projects (location and studio) • Identify current trends in the marketplace and present how they relate to categories of business • Travel internationally to work with Hong Kong counterparts and vendors..
Graphic Designer
Dick's Sporting Goods2008 – 2010
• Strategically direct team in developing/managing the brand identity for 5 in-house and 2 licensed brands • Created packaging, trims and collateral for softlines, hardlines and footwear categories • Developed in-store signage • Directed all photoshoots necessary to complete projects • Identified current trends in the marketplace and presented how they related to categories of business.
Assistant Graphic Designer
Dick's Sporting Goods2005 – 2008
• Worked with Design Director and team to develop/implement brand identities for 16 in house brands • Assisted in the development of packaging, trims and collateral for softlines, hardlines and footwear categories • Developed pitch presentations to desired licensee brands.
Graphic Designer
Weaver Leather2005 – 2005
• Assisted in the layout of product catalogs, promotional mailers, and product hang tags based on the direction of Design Director.
