Ted Drechsel

National Sales Manager

2021 – Present

Warming Trends designs, distributes and manufactures superior outdoor gas fire features. Our main office is in Englewood, Colorado, about 20 minutes south of downtown Denver. With patented, competitively advantaged, and United States-made products, we have created a company that has proven itself to be an innovative industry leader. We appreciate every opportunity we are given to contribute to our customers’ outdoor living environment and lifestyle. Visit our website at www.warming-trends.com to learn more.

Owner, Director of Sales

2017 – 2022

Represent Twisted X for Northern Colorado, Wyoming, and Montana

Independent Sales Agency focused on wholesale sales of Footwear, Apparel, PPE, and Accessories. • Develop and implement plans and strategies to achieve sales goals of the brands we represent. • Interface with brands, prospective, and current accounts at all levels to ensure we fully understand and act upon their needs. • Collaborate with brands to quickly resolve customer complaints with the appropriate action. • Monitor delivery, implementation, and customer satisfaction.

Vice President of Sales & Marketing

2019 – 2020

As the VP of Marketing I am responsible for managing all brands, distribution channels, and deployment of marketing to drive sales for Himes Equipment. This includes developing and executing social media marketing strategies that communicate brand relevance and drive consumer engagement. I also have the responsibility of developing and implementing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction for Himes Equipment.

Sales Manager

2015 – 2017

Radians® is a Memphis, TN-based manufacturer of quality safety glasses, hearing protection, performance gloves, high visibility clothing, cooling and warming gear, and head gear. Radians has partnered with highly respected companies including DEWALT®, Black + Decker® and Bone Collector to provide high performance personal protection equipment (PPE).

I was brought on to drive the wholesale efforts for the Farm & Ranch and Hardware retail channels. I work hard on a daily basis to develop and execute sales and sell-in strategies to maximize Radian’s growth into current and new retail partners such as Blain’s Farm & Fleet, Mills Fleet Farm, Runnings, Ace Hardware, Ace Hardware International, Do It Best, and True Value. To achieve our goals, I have the pleasure of leading teams of independent sales agencies and independent sales representatives, as well as direct responsibility for strategic corporate level selling.

Vice President Field Sales, Walls Brands

2013 – 2015

Walls is the brand of work wear, western wear and hunting gear for men and women that work and play hard in the outdoors.

As the Vice President of Field Sales, I had the pleasure of leading and cultivating a high-performing sales team tasked with re-launching the Walls family of brands after being acquired by Williamson-Dickie Mfg. Co. Responsible for all field sales in the United States of apparel including Work Wear, Camouflage, Hi Vis, Flame Resistant, and Western wear.

Business Unit responsibilities included personnel decisions, sales & revenue management, distribution strategy, long and short-range plans, and oversight to target the work, sporting goods, and western wear markets.

Sales Director

2007 – 2013

As the Regional Sales Director for Timberland PRO, I was the regional lead for all sales, sales management, idea gathering, and communication for product design. I was also responsible for driving all aspects of sales of Timberland Pro products in strategic national, regional, and independent accounts in the industrial and occupational sector.

An important part of this role was to develop and execute sales and sell-in strategies to maximize Timberland Pro’s opportunity in the industrial, healthcare, duty, and slip resistant markets. I also worked with some of the industry’s best footwear people to collaborate on product creation, marketing, planning, and sales operations to ensure the successful launch and performance in new initiatives and seasonal products.

We had tremendous success developing, fostering, and maintaining key customer relationships across pertinent channels of distribution. I excelled at driving profitability while minimizing expenses within the assigned region. My team consistently surpassed all quantitative and qualitative measures.

Senior Vice President, Sales & Operations

1991 – 2007

During my 16 years at Iron Age Corp, I held many different positions. With a lot of hard work and dedication, I worked my way through the ranks rising to executive management in my final position of Senior Vice President, Sales & Operations. In this role I had the pleasure of managing all sales and operations in the United States and Puerto Rico.

The various roles I held played an integral part in growing sales from roughly $80 million to $130 million in revenue. Iron Age is where I “cut my teeth” on developing and executing sales distribution plans to maximize both new and existing business opportunities. From cold calling to close, I worked hard to master the skills necessary to close the sale, and just as important to ensure we delivered on promises made to our customers. As a result of phenomenal mentoring, I learned how to recruit, coach, lead, and motivate a high-performing sales force.

2nd Class Petty Officer

1987 – 1991

I joined the Navy straight out of high school and proudly served for 4 years. During my time in the Navy I was promoted continuously, being honorably discharged after attaining the rank of E5. I served in theater during Desert Storm on board the aircraft carrier — USS Ranger CVA 61.

Bachelor of Science - BS

Skills: Market Share