Steven Bobrofsky

Marketing Project Specialist · Masimo Corporation

Rancho Santa Margarita, CA

In My Own Words

I am a marketing professional with 5 years experience in multiple fields and fast paced environments. I specialize in project management, downstream marketing, creative design, and bringing new products to life. I enjoy working in highly collaborative environments that are fast paced and goal focused.

Work Experience

Marketing Project Specialist

Masimo Corporation

2017 – Present

• Design, plan, develop, manage and execute marketing plans for new and current medical technology products • Develop strategic campaigns coordinating needs of business stakeholders, marketing initiatives, engineering, regulatory and compliance • Develop strategic go to market campaigns for new and upcoming product releases • Manage and track campaign deadlines and performances while keeping within budget • Coordinate content, messaging, design, and promotion of email, direct mail, website content, print ads, technical and promotional videos with internal team members • Prepare presentations for leadership and marketing team, highlighting new idea pitches, marketing plans, and campaign performance

Product Marketing Specialist

Newport Corporation

2017 – 2017

• Strategize with product manager to create lead generation campaigns and marketing messages across multiple product lines • Work closely with Marketing Communications team to create/develop marketing ads and supporting materials (Print and Digital) • Maintain accurate and current content of my product lines on company website through use of Hybris PLM • Track customer orders, demos and inventory levels in SAP • Work directly with customers and engineers to develop new go to market strategies on new products within my product lines • Research new developments, competitor analysis, and alternate media streams • Collaborate with Engineering, IT and Marketing Communications, Inside Sales and Customer Service to streamline customer communication • Develop baseline reporting and analysis on Google keywords for my product lines through use of BrightEdge SEO platform • Assist in the arrangement and coordination of tradeshows, conventions, and other public relation events

Marketing Coordinator

Glidewell Laboratories

2013 – 2017

•Work directly with VP, Marketing Director, and lab managers to develop marketing programs that grow each lab •Coordinate copywriting and creative design for marketing projects (direct and indirect) that include: direct mail, print, sales brochures, e-blasts, and digital ad campaigns aimed at growing doctor base and sales •Ensure each lab’s website is up to date with timely and relevant content; make suggestions to improve traffic and click through rates, use of color, images, etc. •Assist with copywriting or graphic design for marketing collateral •Monitor marketing budgets and costs, process inventories and track payments •Responsible for communicating goals, key messages and logistical information to internal staff, lab managers, and executive team •Administrator of Customer Development program which helps gain, grow and retain business for each lab and its products •Establish and maintain reports for all marketing campaigns through use of Microsoft Excel, Tableau and SQL