Steve Woolf
Sales Director · Threds, Inc.
Knoxville, TN
In My Own Words
Accomplished Brand and Merchandising Professional successful at providing the vision, strategy, and leadership required to deliver innovative products and profitable results. Extensive experience combining business strategy and creative product development to create brand excitement.
- Product Leadership & Strategy - Brand Management - Business Strategy & Planning - Competitive Analysis & Pricing - Channel Segmentation - Profit Optimization - Process Management - Product Innovation - Presentation Excellence
Work Experience
Sales Director
Threds, Inc.2024 – Present
Threds is a brand promotion company delivering custom, high-quality products worldwide. WE deliver products our customers desire most. Our services include screen printing, embroidery, e-commerce solutions, graphic design, promotional items and kitting. Www.threds.com
Category Manager
Pure Fishing2021 – 2024
Pure Fishing is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers.
Sr. Category Manager - Apparel and Accessories
Costa Sunglasses2017 – 2021
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology, unparalleled fit and durability, and a lifetime warranty against manufacturer’s defects on all of its products. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.
VP of Merchandising & Business Development
Dynasty Apparel2015 – 2017
Key responsibilities include leading the Merchandising, Design, and Product Development efforts across the Licensed Sports platform. Key facilitator in new business development through license expansion and select team account management. Develop go to market programs to enhance selling performance. Establish Merchandising and Design best practices to improve development efficiency and effectiveness.
Licensed Apparel NBA, NFL - Consultant
Peace Love World, LLC2014 – 2015
Build the Peace Love World team licensed apparel business unit from inception. Establish the business plan for product development, sales and marketing, and e commerce elements related to team apparel. Market the Peace Love World company and product message to the major licensors of professional and collegiate team apparel. Establish business with NBA teams on a national level.
Business Unit Director - Women's Team Apparel & Headwear
New Era Cap2011 – 2013
Key responsibilities included the creation of long term business plans to achieve profitable growth for an $81M business. Accountable for market penetration growth and bottom line enhancement of categories and manage market segmentation and profitability in each channel of distribution. Presented product line strategy to large audiences of buy decision makers. Set department staffing needs and hired a diverse and talented team. Key liaison with Sports League / Licensor relations; marketing the Women’s business to the NFL, MLB, NCAA, and the NBA.
General Manager Men's Tops, Outerwear, Workwear
Williamson-Dickie Mfg. Co.2009 – 2011
The family-owned Williamson-Dickie Manufacturing Company is the only global workwear company outfitting workers head-to-toe. It represents the top brand names in performance workwear: Dickies®, Van Moer, Kodiak®, Terra® and Workrite®, extensively available in more than 100 countries.
General Manager of Merchandising - MLB On Field Apparel
VF Imagewear2007 – 2009
VF Corporation is an $11 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. Built a sustainable base for continued long-term success leveraging expertise in both the art and science of apparel.
General Manager - Product Development and Tech Services
VF Imagewear2005 – 2007
Establish the new product development team and collaborate with Design and Sourcing to bring innovation to the team apparel market. Coordinate with Brand Management and Sourcing to improve product costing and develop market pricing models to optimize profit margins.
Enhance the Technical Design function at VF Imagewear. Establish a Tech Design team and pair with designers to form a complete development process. Integrate Tech Design into the product design process to ensure improved product features and benefits.
General Merchandise Manager - MLB, NFL, NHL, NBA, NCAA, Harley-Davidson
VF Imagewear2002 – 2005
Lead the line development planning process. Develop and execute a sourcing plan for each style. Own and execute the costing and market pricing functions while maximizing profit margin.
Lead the licensing QC and approval function across all leagues.
Direct the sample line management process insuring the product line is well represented, yet expenses are kept in line with budget requirements
Product Manager - Men and Boys Sportswear - Jezees
Russell Corporation2000 – 2002
For more than 100 years, Russell Brands, LLC, has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell's collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores.
Associate Product Manager - Men's Knit Tops, Sweaters, Activewear
Saks Incorporated1998 – 2000
Saks, Inc., originally Proffitt's Inc. until 1998, is a Fortune 1000 operator of high-end department stores in the United States under the nameplate Saks Fifth Avenue.
Education
Bachelor’s Degree
University of Tennessee, KnoxvilleBicycled across the United States twice with Push America. Raised awareness for the severely handicapped.
