Steve Elmore

Design Director - Prince, NFL, Ultragame, Brooklyn Athletics · ICER BRANDS

New York, NY

In My Own Words

I’m a New York-based Apparel Design Director with an entrepreneurial spirit. I’ve played an integral role in leading the design and art direction of globally recognized brands over the past 15 years, during which I’ve had the unique experience of working on both product design and brand identity. I approach every project with creative vision, collaborative leadership, and thoughtful problem solving to build new brands from the ground up or invigorate existing ones. With a background as a graphic artist, I like finding where art complements commerce - and believe there’s a design solution for every business challenge. https://steveelmoredesign.com

Work Experience

Design Director - Prince, NFL, Ultragame, Brooklyn Athletics

ICER BRANDS

2015 – Present

- Collaborate with Chief Creative Officer to create brand identities and lead a team of designers and artists to bring creative vision to life. - Responsible for design direction of apparel development from initial concept to execution of full seasonal lines, including tailored capsules for specific vendors. - Conceived and developed the fashion play pitch that secured the NFL business and led to the creation of NFL Ultra Game. Lead design and creative direction for the trend-inspired collection that fulfills a formerly unmet need in the market. In 2019 this piece of our NFL business has grown to $27M. - Developed and launched Prince - Off Court, an apparel collection inspired by an “off court” fashion sensibility for the iconic tennis brand. The small-drop model follows the official tournament calendar and leverages each limited capsule with a strategic influencer collaboration. - Led the development of street-inspired athleisure brand, Brooklyn Athletics. Conceived the branding, product line, showroom design, and marketing materials. Evolved into an exclusive Amazon store that continues to generate 1M+ annually. - Work cross-functionally with sales, production and marketing teams, key retailers and licensors to ensure timely and cost effective on-brand apparel. - Travel internationally and work closely with factories / production teams to ensure correct fabrics, construction and techniques are being optimized. - Oversee creative and art direction for brand marketing efforts, including retail and digital platforms.

Art Director

SOLFIRE

2013 – 2015

- As employee number four, partnered with the founding members to lead creative direction for apparel design and brand identity. - Designed custom apparel for sponsored players. - Had the unique experience of creating samples in-house, which offered growth and next-level understanding of production process and quality control. - Oversaw and mentored team of designers; managed domestic and international production. - Oversaw and executed brand marketing creative: photo art direction, lookbooks, and casting.

Senior Graphic Artist - Converse, Levi’s, Harley-Davidson, Nike 6.0

HADDAD APPAREL GROUP

2005 – 2013

- Developed look and feel of graphic elements across brands- including catalogs, showroom design, web and in-store signage. - Produced artwork for seasonal lines including accessories, hang tags, tees, wovens, knits, utilizing screen print, embroidery and appliqué techniques; worked with screen printers each season to implement new methods. - Shopped, researched and presented trends to forecast relevant graphic direction. - Led creative for the pitch that ultimately secured licenses for Converse and Nike 6.0. - Liaised with overseas and domestic factories to review and approve strike-offs.

Graphic Artist and Illustrator - Harley-Davidson

RK STRATMAN

2003 – 2005

- Developed concept designs ranging from photographic, illustrative and graphic styles - Created seasonal apparel collections and custom designs for dealers globally