Stefanie Kamm
Athlete Manager/Digital Marketing Coordinator
Boulder | United States
Skills
No information
Interests
No information
Summary
Activity
Work experience
SCARPA
Athlete Manager/Digital Marketing Coordinator | 05/2017 - Current
- Drives the strategy and creation of the digital marketing strategy
- Appraises digital business and makes recommendations on how to meet goals
- Creates and executes social media strategy and content campaigns
- Monitors site analytics to learn more about the customer habits
- Manages customer data base and facilitates digital outreach through email
- Cultivates and edits content for SCARPA blog
- Makes regular updates to website to support SEO and traffic goals
- Manages athlete team within budget and brand goals
- Creates strategic athlete plan and makes changes based on performance and ROI
- Fosters athlete involvement and ensures commitments are fulfilled
The Finish Line
Digital Producer | 03/2016 - 04/2017
• Manages the conceptualizing, briefing, prioritizing and execution of digital marketing campaigns
- Develops marketing strategies to support company and brand product priorities
- Researches and continuously studies the target consumer’s interests and behavior
- Determines the vision on how to best reach the target consumer at which touch points
- Acts as a liaison between global brands and internal marketing teams
- Constructs and manages execution plans that outline project scope, milestones, and tasks
- Collaborates with design, social, email, advertising, and in-store teams to implement plans
- Reports on campaign analytics to determine marketing successes and failures
New Balance Athletic Shoe, Inc.
Running Specialty Tech Rep | 01/2011 - 03/2012
• Served as the marketing link between New Balance and specialty running retail accounts
- Trained retail employees on product launches, updates and technology features
- Tested, reviewed, and offered product feedback to brand headquarters
- Collected market data, supported territory sales goals, and executed in-store marketing plans
- Conceptualized and implemented creative ways to increase market share within retailers
- Represented brand at industry and grassroots events across the country
- Scheduled and taught “Good Form Running” clinics at retail store locations and race expos
- Served as a brand ambassador at the Boston, New York, and Chicago Marathons
USA Track & Field
Field Marketing and Sales Representative | 08/2009 - 01/2011
• Represented USA Track & Field organization at national and regional running events across the country
- Drove field marketing van, managed budget, and merchandise inventory on van
- Booked appearances, planned travel routes, and organized event logistics
- Collaborated with Nike to design and produce USATF branded merchandise to be sold online and across the country at USATF sponsored events
- Sold Nike product and past Olympic kits at Junior Olympic, regional, and national competitions
- Served as an ambassador for the organization, blogging about events and connecting with state associations to produce local event content
- Designed digital, print, and merchandise materials for USATF marketing and products
The Finish Line
Marketing and Product Coordinator | 08/2006 - 08/2009
• Managed all website operations including production of e-commerce marketing assets, site creative, blog content, site merchandising, product copy and web analytic reporting.
- Created calendar and campaign schedule for site promotions, aligning with marketing support
- Developed, executed, and analyzed a comprehensive, ongoing email campaign strategy
- Analyzed site visitor statistics, campaign performance and shopping trends
- Coordinated photo shoots for marketing materials, served as product expert and creative source during planning, production, and design execution
- Wrote technical and lifestyle product descriptions for Finishline.com and ManAlive.com
Education history
Purdue University
Bachelor Of Science | 2002 - 2006
