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Athlete Manager/Digital Marketing Coordinator

Digital & Media

A dynamic, creative, and extremely motivated professional
Highly experienced in a multitude of areas in the sports and product marketing industry


-	Drives the strategy and creation of the digital marketing strategy
-	Appraises digital business and makes recommendations on how to meet goals 
-	Creates and executes social media strategy and content campaigns
-	Monitors site analytics to learn more about the customer habits
-	Manages customer data base and facilitates digital outreach through email
-	Cultivates and edits content for SCARPA blog
-	Makes regular updates to website to support SEO and traffic goals
-	Manages athlete team within budget and brand goals
-	Creates strategic athlete plan and makes changes based on performance and ROI
-	Fosters athlete involvement and ensures commitments are fulfilled


•	Manages the conceptualizing, briefing, prioritizing and execution of digital marketing campaigns
-	Develops marketing strategies to support company and brand product priorities
-	Researches and continuously studies the target consumer’s interests and behavior
-	Determines the vision on how to best reach the target consumer at which touch points
-	Acts as a liaison between global brands and internal marketing teams
-	Constructs and manages execution plans that outline project scope, milestones, and tasks
-	Collaborates with design, social, email, advertising, and in-store teams to implement plans
-	Reports on campaign analytics to determine marketing successes and failures



Digital Producer

•	Served as the marketing link between New Balance and specialty running retail accounts 
-	Trained retail employees on product launches, updates and technology features
-	Tested, reviewed, and offered product feedback to brand headquarters
-	Collected market data, supported territory sales goals, and executed in-store marketing plans 
-	Conceptualized and implemented creative ways to increase market share within retailers 
-	Represented brand at industry and grassroots events across the country
-	Scheduled and taught “Good Form Running” clinics at retail store locations and race expos
-	Served as a brand ambassador at the Boston, New York, and Chicago Marathons


Running Specialty Tech Rep

•	Represented USA Track & Field organization at national and regional running events across the country
-	Drove field marketing van, managed budget, and merchandise inventory on van
-	Booked appearances, planned travel routes, and organized event logistics
-	Collaborated with Nike to design and produce USATF branded merchandise to be sold online and across the country at USATF sponsored events
-	Sold Nike product and past Olympic kits at Junior Olympic, regional, and national competitions
-	Served as an ambassador for the organization, blogging about events and connecting with state associations to produce local event content
-	Designed digital, print, and merchandise materials for USATF marketing and products


Field Marketing and Sales Representative

•	Managed all website operations including production of e-commerce marketing assets, site creative, blog content, site merchandising, product copy and web analytic reporting. 
-	Created calendar and campaign schedule for site promotions, aligning with marketing support
-	Developed, executed, and analyzed a comprehensive, ongoing email campaign strategy 
-	Analyzed site visitor statistics, campaign performance and shopping trends
-	Coordinated photo shoots for marketing materials, served as product expert and creative source during planning, production, and design execution
-	Wrote technical and lifestyle product descriptions for Finishline.com and ManAlive.com



Marketing and Product Coordinator

Stefanie Kamm is an Athlete Manager/Digital Marketing Coordinator at SCARPA in Boulder, CO.

Stefanie Kamm

Stefanie Kamm

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