Staci Coble

Responsible for the day-to-day operations of both the wholesale and retail arms of the company ensuring efficient service that meets the expectations and needs of customers and clients. Co- ordinate sales related activities within the company in order to increase stock turns and profitability. Key Responsibilities: - Coordination and Supervision Coordinate, manage and monitor the workings of various departments in the organisation across both retail and wholesale. Handle the tasks of entry- level positions as needed within both retail and wholesale environments- managing cash registers, addressing customer service concerns, stock processing etc. Oversee customer service, warehousing, sales and logistics Oversee stock management and inventory control through regular stocktakes. Co-ordinate loading of indent style data and indent orders for placing with Threebyone Australia. Co-ordinate sales meetings for both wholesale and retail. - Sales Implementation and maintenance of the Sales Force system within the business Oversee the professional development of sales staff within the business Provide direction and support to sales staff in all aspects of their role and ensure all support functions of the sales department are operating effectively Maintain good customer relationships and act as an extension of the field sales force to identify and troubleshoot any sales blockers in the business Contribute to achievement of budgeted sales revenue with ongoing stock service management, identifying sales opportunities and capitalising on fill in orders Contribute to range preparation and costings - Financial Contribute to the forecasting of sales and budgets along with running financial and stock reports including providing stock/style ageing reports for clearance purposes. Undertake the necessary daily, weekly and monthly reporting processes and periodical reporting as requested. Responsible for asset protection and implementing progressive strategies for company processes. - Best Practices Create and implement strategies and procedures to maximise output and efficiency. Monitor adherence to rules, regulations and procedures. Develop and improve company policies to ensure a productive and safe working environment Monitor and manage the effective handling of customer complaints. - Communication Ensure effective communication between all key stakeholders and staff. Monitor manage and improve the efficiency of support services such as IT, logistics, accounts, finance, marketing and sales and facilitate coordination and communication between support functions.

Running of day to day operations which include dispatching of flights for both Barrier Air and Air Chathams, freight management and allocations, organizing the loading of the aircraft (taking into account weight and Center of Gravity limitations), additional flight planning and customer relations. 

Developed and executed key sales strategies including identifying needs for diverse line of apparel and accessories. Analyzed market trends and implemented account penetration strategies for current/new customers to increase revenue. Key brands included: Lorna Jane, Eberjey, L*Space Swimwear, Cocobelle Designs, Lucy Activewear Continually exceeded sales quotas and increased territory profitability. Managed new business development, account management, and customer support ensuring client satisfaction. Represented brands at regional/national trade shows. ? Drove sales increase of 33% for Big Sky brands in West Coast United States. ? Opened 20 new accounts within first 2 months for Lorna Jane. ? Increased sales by 15% over previous year for Eberjey and 20% within first 2 months for Lucy Activewear

Giving customers the best experience outdoors whether they are learning to surf or exploring the beautiful coast of Southern California Surf instructor for beginner to intermediate Outdoor guide for SUP, Kayak, and Bike tours

Sales Representative with National or West Coast Territory

• Manager of Membership Program and Online Store • Manages the execution of numerous special events • Manages front desk/reception area • Assists Contest Director in coordinating USA Surfing Championships 07-10 • Assists Accountant with journal entries • Assist Executive Director • Organizes and maintains inventory control

• Meet with clients as personal fashion stylist to assist in their shopping needs • Practice suggestive selling and exceptional customer service • Produce high volume sales in a competitive environment • Assist in floor set presentation on a daily basis • Helped maintain a clean and positive work environment.

• Contacted potential clients • Assisted Vice President of Business Development with daily tasks • Managed telephone calls