solomon casasola
Vans, Media Arts Lab, Compass, Pelican Alum | Global Creative Design | Visual Designer
Los Angeles | US
Summary
Activity
Work experience
Independent Consultant
Senior Visual Designer | 03/2018 - Current
Collaborated with Brands: Pelican Products, TWBA\ Media Arts Lab, Be Grizzlee, DotDash, Apple
All Boats Rise, Zoetis, GT’s Living Foods, T3 Micro, Freeman Beauty, Hexclad, Nnovate Studios, Optimist LA, Keynes Digital
• Designed branding identity and marketing materials for local brands resulting in
a 65% increase in social media engagement
• Developed website designs & UI/UX improvements for various clients, leading to
a 25% improvement in conversion rates
• Collaborated with clients to understand their needs & deliver projects on time
within budget, ensuring a 100% client satisfaction rate
Vans, a VF Company
Senior Visual Designer | 01/2020 - 08/2025
Launched OTW by Vans
Created visual and interactive design for digital campaigns, landing pages, and product launches using Figma and Adobe Creative Suite.
Collaborated closely with brand, dev, and marketing teams to translate concepts into responsive, high-impact visuals across web and social.
Developed scalable design systems and prototypes, ensuring consistency and usability across platforms and touchpoints.
Dotdash
Freelance Layout Designer [Remote] | 03/2018 - 01/2022
Layout Designer for various eBooks found on Verywell.
Mja Advertising Assoc
Senior Graphic Designer | 05/2015 - 01/2020
Lead Designer responsible for creating and packaging digital assets, print collateral and production.
Compass
Freelance Graphic Designer | 12/2016 - 11/2018
Responsible for designing custom agent marketing collateral.
Providence Health & Services
Freelance Graphic Designer [OFF-SITE] | 12/2016 - 04/2018
Freelance Off-Site designer responsible for marketing creative, direct mailers, annual reports, etc.
Participant Media
Freelance Graphic Designer | 01/2015 - 12/2015
Worked on a digital campaign for "It Happened Here". It is a documentary about the pervasiveness of sexual assault in college and the student survivors taking action against their schools on campus and in federal court.
http://www.pivot.tv/movies/it-happened-here
Fuhu, Inc
Freelance Graphic Designer | 08/2014 - 11/2014
I was part of the UX/UI team working on an interactive book for the Nabi II tablet.
The Art Institutes
Academic Advisor | 06/2013 - 08/2014
Academic Affairs Services / Graphic Design Department
Civilianaire
Stylist | 10/2012 - 07/2013
Styled in-store looks and window displays to reflect the brand’s timeless, Americana-inspired aesthetic
Worked one-on-one with production to create personalized outfits, focusing on fit, fabric, and storytelling
Collaborated with the visual merchandising team to maintain a cohesive retail experience across floor sets
Supported seasonal campaign shoots by assisting with product selection, steaming, fitting, and on-set styling
Education history
The Art Institute of California-Hollywood
Bachelor of Fine Arts (B.F.A.) | 2012 - 2013
Academy of Art University
Associate of Arts (A.A.) | 2008 - 2011
Palisades Charter High School
UCLA
Instructor Development Program/Visual Communication | 2013 - 2015
