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Vans, Media Arts Lab, Compass, Pelican Alum | Global Creative Design | Visual Designer

Creative & Design

www.slocasasola.com

I’m a senior visual designer based in Los Angeles with 10+ years of experience working across action sports, entertainment, fashion, beauty, and real estate. I’ve had the chance to build brands from the ground up and bring ideas to life across digital, print, and product.

I’ve worked on everything from websites and mobile experiences to packaging, logos, and photo direction—plus a little copywriting and pitch deck magic when needed. I’m hands-on, collaborative, and always looking for ways to make the work smarter, sharper, and more meaningful.

Holler at me!

Collaborated with Brands: Pelican Products, TWBA\ Media Arts Lab, Be Grizzlee, DotDash, Apple
All Boats Rise, Zoetis, GT’s Living Foods, T3 Micro, Freeman Beauty, Hexclad, Nnovate Studios, Optimist LA, Keynes Digital

• Designed branding identity and marketing materials for local brands resulting in
a 65% increase in social media engagement

• Developed website designs & UI/UX improvements for various clients, leading to
a 25% improvement in conversion rates

• Collaborated with clients to understand their needs & deliver projects on time
within budget, ensuring a 100% client satisfaction rate

Senior Visual Designer

Launched OTW by Vans

Created visual and interactive design for digital campaigns, landing pages, and product launches using Figma and Adobe Creative Suite.

Collaborated closely with brand, dev, and marketing teams to translate concepts into responsive, high-impact visuals across web and social.

Developed scalable design systems and prototypes, ensuring consistency and usability across platforms and touchpoints.

Layout Designer for various eBooks found on Verywell.

Freelance Layout Designer [Remote]

Lead Designer responsible for creating and packaging digital assets, print collateral and production.

Senior Graphic Designer

Responsible for designing custom agent marketing collateral.

Freelance Graphic Designer

Freelance Off-Site designer responsible for marketing creative, direct mailers, annual reports, etc.

Freelance Graphic Designer [OFF-SITE]

Worked on a digital campaign for "It Happened Here". It is a documentary about the pervasiveness of sexual assault in college and the student survivors taking action against their schools on campus and in federal court.

http://www.pivot.tv/movies/it-happened-here

I was part of the UX/UI team working on an interactive book for the Nabi II tablet.

Academic Affairs Services / Graphic Design Department

Academic Advisor

Styled in-store looks and window displays to reflect the brand’s timeless, Americana-inspired aesthetic

Worked one-on-one with production to create personalized outfits, focusing on fit, fabric, and storytelling

Collaborated with the visual merchandising team to maintain a cohesive retail experience across floor sets

Supported seasonal campaign shoots by assisting with product selection, steaming, fitting, and on-set styling

Stylist

solomon casasola is a Vans, Media Arts Lab, Compass, Pelican Alum at Independent Consultant in Los Angeles, CA.

solomon casasola

solomon casasola

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