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Sean Sharifi

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CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN
Malibu | United States

Skills

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Interests

Surf
Brandinding
Concept
Direct design teams
Direct photographers
Motion and interactive .
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Industries

Bike
Creative Agencies
Fashion
Fishing
Moto & Powersports
Music
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

Summary

Activity

Work experience

Dr Lancer Skin Care logo

Dr Lancer Skin Care

CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN | 02/2019 - Current

CLIENTS + PROJECTS: Kendo Brands; Bite Beauty, Ole Henriksen: Work closely with the marketing team on rebranding and strategic marketing positioning to take both brands to next level and increase profits. Producing and directing shoots, still and motion. Created Krisma Clean Skincare: a startup brand, from concept to completion, currently is positioned to launch in major beauty retail stores and digital world. Dr Lancer Skin Care: Created concepts for new product launches as well as direct all the shoots (model, products still and motion). Luminess Cosmetics: concept / voice / look and feel, also directed all the model and product shoots to relaunch the new site as well as digital campaigns and social. Lead the Creative Department.
PAULA'S CHOICE SKINCARE logo

PAULA'S CHOICE SKINCARE

EXECUTIVE CREATIVE DIRECTOR | 03/2017 - 02/2019

Hired by the Founder & CEO to rebrand the company as well as to lead the creative team/departments in domestic and inter- national offices. Directed & produced Campaign shoots and social (model, products, still and videos), and designs for print, digital, social media, and marketing campaigns. As part of the executive team was also responsible for daily profit analysis and forecast delivery.
Restaurant Concepts, and Scottevest logo

Restaurant Concepts, and Scottevest

CREATIVE DIRECTOR / FOUNDER / PRESIDENT, RIIFII DESIGN | 07/2008 - 03/2017

CLIENTS: Britton marketing for Vera Bradley, Sara Weinstock Jewelry, Beachbody, Malibu Magazine, ColorProof, Fox Restaurant Concepts, and Scottevest. Brand or rebrand, created campaigns, print, digital and social. Worked closely with founders, executive teams, produce and direct shoots. Lead design teams.
PUREOLOGY LLC & ALTERNA logo

PUREOLOGY LLC & ALTERNA

CREATIVE DIRECTOR | 06/2005 - 07/2008

Recruited by the Founder/CEO to lead the creative services division and to create a strong brand, offline and online, for presence for luxury hair care company. Resulted in a 75% sales growth following launch, which positioned the company for acquisition by a major beauty company - Loreal.
NOKIA MOBILE logo

NOKIA MOBILE

VISUAL COMMUNICATIONS DIRECTOR, VERTU | 09/2002 - 05/2005

Appointed by renowned Creative Director, Frank Nuovo, to lead design team for launch of the world's first international luxury mobile phone, inspired by the design and materials of luxury hand crafted goods. Oversaw design and consistency of London, Paris and international retail stores / boutiques, working closely with industrial designers to ensure brand integrity to be consistent throughout the retail experience with product integrity.
SEBASTIAN INT'L INC logo

SEBASTIAN INT'L INC

DESIGN DIRECTOR | 10/1998 - 09/2002

Led creative department for this image-forward, international hair care company. Successfully rebranded several existing categories/lines including Laminates, Shaper (the no.1 hair care brand in the world), Trucco and Colorshines, as well as developing branding for new categories such as Xtah, and Body Double, that resulted in acquisition by WELLA.

Connections

Alexandra Sufrin profile photo

Alexandra Sufrin

Brand Marketing Consultant
Self Employed

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