Scott Robertson
Copywriter · Osprey Packs, Inc.
Dolores, CO
In My Own Words
Pursuing a Product Marketer, Marketing Coordinator, or Sr. Copywriter position to increase engagement between brands and their customers to amplify sales and create lasting relationships. A natural communicator with proven outdoor industry experience (creative, technical, digital, print, trade, customer). Able to shift between channels while maintaining consistency in tone and style. An expert enthusiast and accomplished athlete who utilizes their experience from greenhorn to semi-pro to create engaging content that always inspires and never alienates. A true team player who believes healthy conflict is critical to forward progress.
Work Experience
Copywriter
Osprey Packs, Inc.2016 – Present
The voice of the brand. Develop the right messaging for the right channels by utilizing demographic research and an authentic outdoor lifestyle. Developed creative concepts, video scripts, marketing plans, workbooks, print and digital advertising, email campaigns, social, etc. 20% open/9% clickthrough average on emails over three years.
Key Account Representative
Osprey Packs, Inc.2015 – 2016
Developed, managed, and maintained exceptional relationships with Osprey Key Accounts including REI, AMAZON, LL BEAN, EMS, ZAPPOS, and others. Managed EDI orders, ensured adherence to account specific requirements.
Dealer Service Representative
Osprey Packs, Inc.2015 – 2015
Managed Osprey’s largest domestic market. Developed SOP’s for critical processes, challenged the status quo where appropriate and necessary. Delivered exceptional service to territory reps and accounts.
Climbing Program Manager
Nike, Inc.2012 – 2015
Saved dying climbing program at Nike World Headquarters, started Nike Corporate Adventure Program, worked on many project improvement teams, exercised a lot. Grew program by 800% year-over-year.
