Erik Gonzales

Master Fitter & Club Builder

2023 – Present

Lead golfers through the technical (via Trackman data) process to improve performance though technology. Certified on all major vendors knowledge requirements for current in line product.

Sales Manager

2023 – Present

Lead all sales staffing for Hard/Soft goods and PGA Instructors (staff of 15 plus employees) for daily operational/merchandising objectives. Since in the role we have YTD achieved increased sales percentage from previous year as well as projected growth.

Women & Men Footwear Manager

2022 – 2023

Leader of department overseeing a managerial staff as well as over 30 employees to meed the service and fiscal goals (over $11 million annually) as defined by Nordstrom.

General Manager

2013 – 2022

Brand lead for new financial strategy\ implementation. Director of the retail team. Member of the product design team for the development of OEM 303 brand as well as co branded partnerships and collaborations. Grew business to open a second retail location in Boulder as well as redeveloped the online (3rd door). This produced growth of 20% annually while with the company. (Grew the business from $1 million to just over $3.5 million in sales).

Operations Assistant

2009 – 2012

The focus was customer relations to not only represent the brand and its history but also solve the customer's needs. Managed customer issues and negotiated solutions where applicable.

Inventory Control Manager

1995 – 1997

P.G.A. Championship (contract)Managed retail operations for championships, trade shows, including merchandising, sales, inventory control. Managed operations during events.

FINANCE BACKGROUND: BUILDING RELATIONSHIPS, FIDUCIARY TRUST. CLIENT EDUCATION

AIM investments