Eric Moore
Dad · Gerber Gear
Portland, OR
In My Own Words
Spyder provided me an entry point into product development and creation. As Director of Product and Supply Chain at BCA, I was responsible for all line creation, sourcing, production and commercialization. At American Rec. I added sales channel management to my skill set by working with the largest accounts in National Sporting Goods. Gerber Gear tied my experience together building the brand direction through product, long range strategy, vision, roadmap development, NPD management and go-to-market strategy. My achievements, experience and award winning products in the last 20 years will bring success to your organization
Work Experience
Product Manager
Gerber Gear2015 – 2021
• Director of Product Management: - Creating cohesive direction and strategy across all product categories - 5 year road mapping, business analysis, presentation to Fiskars Global Leadership Team - Member of Gerber Management Team working on opportunities within Gerber and Fiskars Group - Acted as interim Product VP for 8 months reporting to executive level, during search for VP of Brand - Financial P&L planning, budgeting and accountability - Resource allocation and project prioritization across all product categories, ensuring maximum output - Manage cross functional NPD phase gate development process - Go to market strategy, and launch execution with marketing, sales and operations - Sales liaison & support, training, product line reviews with key accounts, trade show presentation - New Market Expansion: Camp Cooking market research, evaluation, product strategy and development • Results - Grew multi-tool category +18% in revenue and GM% +4.5%, from 2018 to 2021 - Managed all product categories revenue growth for company of 15%+ from 2019-2021 - Launched 5 new $1.0m multi-tool products since '16, and 6 of top 10 current revenue products - Created 57% of 2021 multi-tool revenue from NPD since 2018 • Product Awards & Innovation - ComplEAT tool named 'Best of Show' Gear Junkie and Gear Patrol at Summer OR 2018
Channel Manager - National Sporting Goods
American Rec.2012 – 2014
Product Categories: packs, tents, sleeping bags, sleep mats SMU creation - Identify opportunities, create product, sell into retailers Developed and placed SMU Discovery line; $1m tent & sleeping bag with REI - 2014 Defined and developed SMU program to help grow new partner Dick’s to $4.0m business – 2013 Sell in + sell through strategy - Competitor analysis, POS, feature sets. Promotion, in store + online assets Channel financial health - P&L management; top line revenue to EBITA Cross functional projects - Work with all department to execute projects
Director of Product AND Supply Chain
Backcountry Access2000 – 2011
Product Categories: avalanche beacons, packs, shovels, probes, touring bindings and skins • Product Director - Started as employee #2 in 2000 - Built the product development team - Management of mechanical engineer, industrial designer, and product manager - New to market winter hydration packs, and avalanche air bags - Market and competitor analysis to be a category captain to retailers - Defined product line direction, managed design through development process - Financial health - responsible for gross revenue and gross margin management • Sourcing and compliance • Costing negotiation & pricing strategy • Production management, domestic and import • Quality control • Purchasing & sales projection, creation and execution • Logistics management - domestic & import • Product Awards & Innovation
Stock Broker
Patterson Travis1996 – 1997
• Managed individuals' investment accounts / Stocks, bonds, mutual funds, retirement • Series 7 and 63 licensed
