Scott Kendall
Marketing Consultant · Mentality Marketing
San Juan Capistrano, CA
In My Own Words
With over a dozen years of brand building and global event experience, I am hands-on and deeply involved in every project I tackle. Whether it is managing a budget, working on design and creative concepts or helping to hang a banner onsite, I pride myself in the details and my team's efficiency to execute them. Known to be an "outdoor kid," I am fueled by sunshine on my face, ocean water on my skin, and stamps in my passport. Family, friends and colleagues are all things that contribute to your personality. Surround yourself with favorable, hard working people and you will find that it isn't hard to be positive. Don't forget to stop and celebrate accomplishments and successes. It's why we do what we love.
Work Experience
Marketing Consultant
Mentality Marketing2017 – Present
Event, Brand and Marketing support / consultation. Over a dozen years of experience with global brands and events. Brand, product and social media guidance and support. Partnerships, event operations and opportunities. Web presence, brand identity, graphic design.
Chief Operations Officer
High Tide Coffee Co2001 – Present
Operations, Partnerships, Business Development. ABOUT THE BRAND: Priding ourselves on fresh, strong, quality coffee, we focus on the classics; hot drip coffee, cold brewed iced coffee and fine roasted coffee beans, served with our classic VW Bus as a backdrop. All of our coffee is small batch, craft roasted, with 100% Arabica beans. Each bag is fresh roasted WEEKLY and never sits on the shelf. It is then hand measured and hand bagged in Orange County, California. We take great pride in our quality and services, and look forward to providing your new favorite coffee. High Tide Coffee Co is a mobile coffee shop based in Orange County, CA. We are family owned, and specialize in providing quality coffee and service, customized to fit your specific needs. - Public and Private Events - Corporate Events and Meetings - School Events and Fundraisers - Markets (Farmers, Vintage, Makers, Specialty) - Weddings
Global Events Manager - Sports Marketing
Oakley2012 – 2017
Global level Events, Partnerships, Brand Activations and Sports Marketing. Direct report to VP of Global Sports Marketing. Planning and execution from start to finish; beginning with objectives, measurables, creative and initial concepts, to research, planning, logistics, athletes and operations. Work with multiples teams and partners for a robust and extensive success plan. Brand and Product Marketing, Digital, Social, Content, Sports Marketing, Retail, Sales and PR. Notable Projects: Oakley Pro Bali, Oakley Lowers Pro, Rio Olympics, Sochi Olympics, London Olympics, Oakley World Pro Junior, Oakley Air & Style Beijing.
Marketing and Events Manager
GrindMedia2005 – 2012
Promotions and Marketing for Events, and Print and Digital Media. Planning, Logistics and Operations from initial concepts to execution. Surfing Magazine, Surfer Magazine, Bike Magazine, Powder Magazine, Snowboarder Magazine, Skateboarder Magazine, Canoe & Kayak Magazine, and Paved Magazine.
