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Creative Content and Marketing Consultant

Specialist & Consultant

Multi-year experience creating and managing content creation, marketing campaigns and brand awareness for international brands. Driven to succeed and help grow companies to their fullest potential. Truly love story telling and creating content for a brands voice.

Create content and marketing campaigns to drive each brands awareness and voice.

Day-to-day management of Instagram, Facebook, Twitter, Pinterest, and YouTube
Communicate with followers, respond to queries within 24 hours, and monitor customer reviews
Develop and maintain relationships with extensive influencer list
Planning and scheduling content
Executing influencer seeding campaigns
Writing captions in brand tone
Writing blog posts
Generate, edit, publish and share engaging content daily
Content curation and UGC selection
Community development
In-depth reporting
Develop partnerships with like-minded brands
Analyze trends and data to constantly refine strategies
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Collaborate with marketing, sales and customer service to ensure brand consistency
Oversee social media accounts’ design
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications 


Social Media Manager

Campaign Management

Develop and manage paid social ad campaigns. Analyze historical data to improve ad performance and ROI
Create and manage behavior-triggered email flows, run A/B and multivariant tests to optimize open, click-thru, and conversion rates
Set up and manage onsite campaigns. Run A/B and multivariant tests and utilize Google Analytics to drive conversions and improve the online user experience
Utilize historical data and ongoing testing to improve the level of personalization and behavior-based messaging across all channels
Come up with creative and on-brand strategies and campaigns to drive new customer acquisition, strengthen customer retention, and ultimately boost revenue

Digital Marketing

Develop and maintain web content, including product pages and campaign-specific landing pages
Create and manage website meta-data and product descriptions for Google optimization
Maintain e-commerce website and continuous changes, updates, and shipping methods and shipping prices
Maintain miscellaneous website and product updates and changes with Customer Service department
Analyze web traffic and utilize research tools to improve Watermen’s content marketing strategy
Curate and publish user-generated content utilizing 3rd party applications
Create, optimize, and maintain product pages, and ensure all pages are search optimized. Work with the warehouse team to adjust inventory levels accordingly.
Test, troubleshoot, and provide feedback on new features and implementations across all web properties
Stay up to date on new trends, customer acquisition strategies, and emerging digital channels, and provide suggestions for new initiatives and revenue drivers

Art and Marketing Manager

	Run all social media platforms for both brands i.e. Instagram, Facebook, Pinterest, Snapchat, Twitter
	Coordinate, build and deliver eCommerce email blasts
	Run online websites including merchandising products, keep web banners and media up to date with latest sales plan, track sales and traffic (non-   coding)
	Staff photographer for both product and styled shoots for quarterly sales plan
	Tech designer for  packaging and product red lines

Digital Marketing and Content Coordinator

Create training and product overview videos for U.S. and International distributors.

Technical Product Videographer

Sales and Customer Service

Sam Nelson is a Creative Content and Marketing Consultant at Self in Carlsbad, CA.

Sam Nelson

Sam Nelson

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