Ryan Ricker
Director, Brand & Digital · Paris Truck Co.
Venice, CA
In My Own Words
Experienced Brand Manager working in action sports, marketing, and advertising industries. Demonstrating a history of Brand Management, Team Management, Product Development, Project Planning, Event Coordination, Social Media Development, Advertising, and Content Creation.
Work Experience
Director, Brand & Digital
Paris Truck Co.2018 – Present
Work Type: Digital Marketing, Social Media, Content Creation, Advertising, Events - Leads global team of 70+ marketers, content creators, and brand ambassadors to develop and produce engaging content, drive product promotion, and organize impactful events. - Successfully designed and launched innovative products, including the highly acclaimed Paris V3 Truck. - Orchestrated B2B product launches, collaborations, events, and campaigns in collaboration with renowned partners like Loaded Boards and Arbor Skateboards. - Strategized and executed sponsorships for prestigious global events, notably SYCLD. Executed comprehensive marketing campaigns to support successful product launches, ensuring seamless integration across various channels.
Brand & Digital Manager
Paris Truck Co.2017 – 2018
- Served as the Marketing Lead overseeing all social media and digital marketing initiatives. - Led the strategic development and implementation of marketing campaigns for product launches, team expansions, events, nationwide and global tour promotions, ensuring seamless execution and maximum impact. - Expertly directed a cross-functional team, seamlessly coordinating efforts across social marketing, owned platform programming, paid digital campaigns, content partnership development, and the creation and marketing of innovative social-first video content.
Social Media & Digital Manager
Paris Truck Co.2015 – 2017
- Developed and executed brand's social media strategy, driving increased visibility, engagement, and follower growth. - Managed global team of 30 brand ambassadors, providing guidance and organizing impactful events.
Product Manager & Team Manager
Arbor Skateboards2015 – 2017
Managed team of 20 brand ambassadors, lifestyle creators and content producers to launch new products and drive brand awareness for digital marketing efforts. - Oversaw the development of the product line for Arbor Skateboard range, ensuring alignment with the product calendar and effectively communicated any changes to the development team, ensuring accuracy and consistency of information throughout. - Tracked category margins meticulously, working closely with the development team to achieve our seasonal goals and optimize profitability.
Manager, Social Media, Team
Divine Wheel Co2014 – 2016
Managed and executed all social media and digital marketing initiatives, resulting in significant increases in brand visibility, engagement, and follower growth. Implemented innovative campaigns and closely monitored trends to effectively reach target audiences. - Directed and produced promotional video content for web and mobile product launches. - Developed and maintained strong relationships with influential skateboarding communities, athletes, and industry partners. - Orchestrated successful collaborations and sponsorships, elevating brand reputation and expanding brand reach. Successfully represented the skate brand at trade shows and events, driving brand awareness and forging key partnerships.
