Ronald Whistler
Art Director at Echo Collective
Cathedral City, CA
In My Own Words
I am an easy-going friendly person who loves to get my brain cranking around a design problem. Graphic Designer/Art Director, aka, a creative problem solver.
I create visuals to help brands showcase what they have to offer. With the help of fantastic photographers around me, I am able to make impactful marketing and ad campaigns. Having years of experience, I have seen a lot of changes and growth in the Graphic Design field. Coming from a heavy Print Design background, I started this career with a love of printing and print design. Now the times are changing but overall the idea that needing professional design hasn't budged. I use my skill set to help brands promote themselves in all ways design.
Work Experience
Art Director
Echo Collective2018 – Present
Art Director for all printed and digital catalogs, and retouching/adjustment of all parts and accessory images for our main client Kawasaki Genuine Parts and Accessories department. Also manage asset organization of parts for Kawasaki using their part numbers and needs for print, web, and advertising. Retouched photography for Josh Cellars, Murf Electric Bikes, and Electric Eyewear. Created catalogs, tri-fold brochures, business cards, and sell sheets for various clients.
Senior Designer
Pro-Tec2016 – 2018
Senior Designer for the famous Pro-Tec skateboard helmets. I oversaw the completion of all helmet artwork, catalog design, packaging, advertising, digital, and photography of the whole brand. I was the only employee under the Brand Manager. I was able to manage outside contractors and vendors to get each season's helmets out and marketed including budgets and timelines. Tradeshow booth design, including all printed materials as well as any custom displays.
Senior Designer
One Industries2013 – 2016
As Senior Designer for One Industries / Six Six One Protection, I was tasked to wear multiple hats. I designed all the printed materials (catalogs, packaging, advertising) and designed some of the actual products (hardgoods and softgoods). Tradeshow booth design included the booth art as well as all printed items needed. Catalog art direction, design, and production from concept to press check. I helped organize and coordinate photo shoots for new products and ad campaigns. Yearly sales presentation design and set-up.
Senior Designer
Haro Bikes2011 – 2013
Managed a department of 3 total designers. Oversaw all creative that left the building including bike graphics and all printed materials. Tradeshow booth design. Including all printed materials as well as any custom displays. Catalog art direction, design, and production. From concept to press check. Created tech packs for overseas factories to create graphics on bikes ranging from BMX, road, and mountain bikes. Photographed all bikes yearly including complete bikes and details. Yearly sales presentation design and set-up.
Senior Designer Print
Thor Motocross2004 – 2011
Senior Designer for the Print department. Managed and completed catalogs, advertising, packaging and all other print for Thor Motocross, Slippery Wetsuits and Z1R Helmets. Set up and completed photo shoots for all three companies.
