robert cottrell
senior art director · fuse interactive
In My Own Words
Senior Art Director | Creative Visionary | Branding Expert
Highly accomplished Senior Art Director with 26 years of experience elevating global sports, lifestyle, and fashion brands, including Kawasaki, Oakley, Quiksilver, Boost Mobile, and Taco Bell. I holds a Bachelor of Fine Arts degree with a concentration in Graphic Design from California State University, Fullerton.
My most recent role at Fuse Interactive, I served as the lead creative for the Kawasaki account, spearheading global campaigns that boosted product sales and expanded brand impressions. My responsibilities included mentoring the junior design team, ensuring accuracy and design integrity, and managing Kawasaki Racing's creative output. This encompassed art directing photo shoots, developing event collateral, and executing weekly win campaigns.
Key Skills & Expertise
• Art Direction: On-location and studio photo shoots, lifestyle and action photography, talent and location scouting, and photographer selection.
• Creative Execution: Campaign development, branding, logo design, print ads, social media campaigns, and video graphics.
• Deliverables: Packaging, POS displays, event signage, UI/UX design, trade show booths, apparel graphics, and store window designs.
• Technical Mastery: Photo selection, retouching, composites, video art direction, and client presentations.
Notable Achievements
• Developed impactful global campaigns for Kawasaki, enhancing brand visibility and driving sales.
• Directed end-to-end creative processes for various deliverables, including print, digital, and environmental design.
• Mentored and led design teams, fostering a collaborative and innovative creative environment.
Professional Strengths
I am known for his efficiency, dedication, and ability to balance creative excellence with tight deadlines. I thrive on pushing boundaries to deliver exceptional work within time constraints.
Work Experience
senior art director
fuse interactive2016 – 2024
Advertising Agency / Client: Kawasaki • Create and over see global product advertising campaigns from concept through completion including: concept, planning, action and lifestyle photography, implementation into campaign video, tech video and social media • Lead creative for all things Kawasaki Racing •Generate content for kawasaki.com Advertising Agency / Client: Kawasaki • Create and over see global product advertising campaigns from concept through completion including: concept, planning, action and lifestyle photography, implementation into campaign video, tech video and social media • Lead creative for all things Kawasaki Racing •Generate content for kawasaki.com Skills: Creative Strategy · Location Selection · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Style Guides · Brand Storytelling · Interpersonal Communication · Digital Marketing · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Digital Media · Experience Design · Creative Ideation · Corporate Branding · Keynote · Multi-Channel Marketing · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Direct Client Interaction · Deadline Oriented · Constructive Feedback · Casting · Microsoft Office · Attention to Detail · Production Management · Emerging Trends · Timelines · Adobe InDesign · Storyboarding · Punctuation
graphic designer
boost mobile2005 – 2016
In-house creative department servicing: Virgin Mobile, Boost Mobile, CommonCents mobile and Assurance Wireless: Brand, National, Local, Direct and experiential Marketing, Product and Retail departments. • Lead Designer of Local Marketing for Virgin and Boost Mobile • Executed the Boost Mobile Pro World Class Surf Event the only mainland US Stop of the ASP World Tour • Designed award wining internal communications The Boost Bulletin In-house creative department servicing: Virgin Mobile, Boost Mobile, CommonCents mobile and Assurance Wireless: Brand, National, Local, Direct and experiential Marketing, Product and Retail departments. • Lead Designer of Local Marketing for Virgin and Boost Mobile • Executed the Boost Mobile Pro World Class Surf Event the only mainland US Stop of the ASP World Tour • Designed award wining internal communications The Boost Bulletin Skills: Color Theory · Communication · Brochures · Adobe Photoshop · Brand Storytelling · Interpersonal Communication · Digital Marketing · Plotters · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Experience Design · Creative Ideation · Corporate Branding · Photo Shoots · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Microsoft Office · Attention to Detail · Emerging Trends · Adobe InDesign · Video Editing · Merchandising · Punctuation
Art Director
freelance2015 – 2016
Freelance Creative in Hong Kong and Orange County. Clients include: Oakley, Cleveland Golf, Unison Creative, Branding Business and Taylor Creative. • Advertising Campaigns • Athlete Photoshoot • Branding and rebranding • Presentations • Tradeshow Booth • Product photography Art Direction • Web Design • Direct Mail Freelance Creative in Hong Kong and Orange County. Clients include: Oakley, Cleveland Golf, Unison Creative, Branding Business and Taylor Creative. • Advertising Campaigns • Athlete Photoshoot • Branding and rebranding • Presentations • Tradeshow Booth • Product photography Art Direction • Web Design • Direct Mail Skills: Creative Strategy · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Brand Storytelling · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Digital Media · Creative Ideation · Corporate Branding · Photo Shoots · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Deadline Oriented · Constructive Feedback · Microsoft Office · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
Graphic Designer
Oakley2011 – 2015
n-house creative department servicing: Brand, Global and Local Marketing, Product, Technical Outerwear, Events, Retail, Goggles, Prescription Eyewear, Apparel, Footwear and Accessories departments. • Develop global campaigns for: The Heritage Collection, Biozone Outerwear Technology and Acetate Collection • Create Award winning catalog and HQ take over for Airbrake MX Goggle global launch • Implement Award winning tradeshow booth for Snowsports Industry America • Generate Global Sunglass Hut Retail initiatives including; Ferrari Collection, Custom Kiosk and X-Metal Collection • Manage production team on all relevant projects • Success at working above and beyond my title In-house creative department servicing: Brand, Global and Local Marketing, Product, Technical Outerwear, Events, Retail, Goggles, Prescription Eyewear, Apparel, Footwear and Accessories departments. • Develop global campaigns for: The Heritage Collection, Biozone Outerwear Technology and Acetate Collection • Create Award winning catalog and HQ take over for Airbrake MX Goggle global launch • Implement Award winning tradeshow booth for Snowsports Industry America • Generate Global Sunglass Hut Retail initiatives including; Ferrari Collection, Custom Kiosk and X-Metal Collection • Manage production team on all relevant projects • Success at working above and beyond my title Skills: Fashion Marketing · Capture One · Creative Strategy · Location Selection · Social Media · Color Theory · Communication · Brochures · Adobe Photoshop · Visual Direction · Brand Storytelling · Identifying Trends · Interpersonal Communication · Digital Marketing · Presentations · Direct Marketing · Graphic Design Principles · Online Content · Youth Culture · Thinking Skills · Digital Media · Experience Design · Motion Design · Creative Ideation · Corporate Branding · Photo Shoots · Multi-Channel Marketing · Adobe Illustrator · Product Branding · Marketing · Marketing Strategy · Direct Client Interaction · Deadline Oriented · Constructive Feedback · Casting · Microsoft Office · Attention to Detail · Production Management · Emerging Trends · Timelines · Adobe InDesign · Men's Fashion · Video Editing · Merchandising · Storyboarding · Punctuation
graphic designer
quiksilver2003 – 2005
n-house creative department servicing; Quiksilver, Roxy, Quiksilver Edition and Wetsuits devisions • Promoted from Roxy catalog designer to Quiksilver catalog designer • Successfully transitioned Quiksilver catalogs from black and white to color • Promoted to Wetsuit Marketing / Merchandising and Design creative In-house creative department servicing; Quiksilver, Roxy, Quiksilver Edition and Wetsuits devisions • Promoted from Roxy catalog designer to Quiksilver catalog designer • Successfully transitioned Quiksilver catalogs from black and white to color • Promoted to Wetsuit Marketing / Merchandising and Design creative Skills: Fashion Marketing · Color Theory · Communication · Brochures · Adobe Photoshop · Identifying Trends · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Experience Design · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Men's Fashion · Merchandising · Punctuation
graphic designer
McElroy Communications2000 – 2002
Advertising Agency / Clients: Activision, Vans Shoes, Mt High, PacSun, G shock Watches and The Loup Teen Network • Designed and developed agency website • Integral in the creation of new business kit • Executed award winning design for The Loup Teen Network Media Kit Advertising Agency / Clients: Activision, Vans Shoes, Mt High, PacSun, G shock Watches and The Loup Teen Network • Designed and developed agency website • Integral in the creation of new business kit • Executed award winning design for The Loup Teen Network Media Kit Skills: Communication · Adobe Photoshop · Interpersonal Communication · Graphic Design Principles · Youth Culture · Thinking Skills · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
graphic designer
foote, come and belding1998 – 2000
Advertising Agency / Client: Taco Bell • Integral in stealing national business from TBWA Chiat Day, we killed the Chihuahua! • Developed award winning Taco Bell Late Night Campaign Advertising Agency / Client: Taco Bell • Integral in stealing national business from TBWA Chiat Day, we killed the Chihuahua! • Developed award winning Taco Bell Late Night Campaign Skills: Communication · Adobe Photoshop · Interpersonal Communication · Direct Marketing · Graphic Design Principles · Youth Culture · Thinking Skills · Creative Ideation · Adobe Illustrator · Product Branding · Marketing · Deadline Oriented · Attention to Detail · Emerging Trends · Adobe InDesign · Punctuation
