Cole Baker
Designer at Sun Mountain Sports
United States
In My Own Words
Creative professional with substantial experience in designing impactful, brand-transforming visuals and executing innovative design strategies that elevate product lines, strengthen brand identities, and drive market appeal.
Work Experience
Designer
Sun Mountain Sports2023 – Present
-Introduced a modern design look to one of the nations top selling golf products, which are being used in the 2025 product line, achieving nearly 100% approval rating among pre-approval surveys. -Streamlined the design process by establishing digital templates to enhance product manufacturing, accelerating product line launch 5 months in advance. -Integrated hand sketching with Adobe Illustrator, improving design process and eliminating software constraints on final deliverables by 34%. -Led the redesign of the company brand identity, impacting 5+ product lines and company marketing materials, enhancing market appeal by 25%.
Graphic Design/Customs Coordinator
Sun Mountain Sports2022 – 2023
-Created and established the Heat Transfer branch of customization for Sun Mountain's worldwide clientele, resulting in a 47% increase in sales rates. -Remodeled the company design approach focusing on customer branding, improving user experience by 33% as per user interactions which included faster ship times. -Helped discover outsourcing avenues such as laser engraving, leather heat stamping, vinyl chisel etc. to increase customization options for product line and expand wholesale business. -Trained an entire team of employees on Adobe Illustrator basics, creating a sustainable customization process eliminating bottlenecks and company ship times by an average of four weeks.
Account Manager
Sun Mountain Sports2020 – 2022
-Oversaw account administration for clientele that included sales collaboration, developing account strategies and identifying industry trends which fast tracked me to quick promotion. -Spearheaded Innovation on the layout and design of Sun Mountain's B2B website using VRLink which grew sales efficiency by 42%. -Developed and maintained relationships with key accounts, resulting in a 30% increase in customer retention.
Logistics Manager
LITHIA TOYOTA OF MISSOULA2020 – 2020
Managed the logistics of incoming and outgoing parts, materials, and shipments within the company. Worked with a team of managers to ensure we were receiving and sending necessary resources needed for company productivity through spreadsheets, weekly meetings, and production reports.
Business Manager Intern
Enterprise Holdings2019 – 2019
Gained insight and real world experience on what it takes to run a business and acquired highly marketable skills in management. Was in charge of business contracts with companies and clients, team and sales management, developed marketing strategies, and created business relationships.
Education
Bachelor's degree
The University of Montana-Western2017 – 2019
Graduated from the University of Montana Western in 2019 with Magna Cum Laude honors where I was a scholarship collegiate athlete.
Associate of Arts - AA
Wenatchee Valley College2014 – 2016
Spent two years at Wenatchee Valley College under a basketball scholarship. Earned a transfer degree from WVC which turned into a graphic design Minor upon completion of my Bachelor's.
