In my own words
— Robert<p>I am a creative designer and team leader with proven experience in art and design at a leading sports lifestyle brands and top tier international communication agencies.
World class expertise in all aspects of design including: </p><p>• Brand, product and corporate communications </p><p>• Brand development </p><p>• Photo and video shoot direction and production </p><p>• Product label and packaging </p><p>• Event and entertainment marketing </p><p>• In-store communication and customer experience </p><p>• Digital and social media </p><p>• Running and mentoring world class design teams</p>
Trajectory
Nov 2021 — Now
Senior Art Director · GearShift Advertising
Sep 2020 — Nov 2021
Digital Art Director · Dynamic Dynosaur
Sep 2018 — Jun 2020
Global Art Director · Fox Racing
Jul 2017 — Aug 2018
Art Director · QALO Inc.
Responsible for creative on all platforms including digital, social and instore experience
• Rebranded and unified design look and feel for brand overall in retail, ecommerce and digital platforms
• Launched new e-commerce website and new brand categories to expand future brand positioning
• Worked with world class athletes and influencers on both social campaigns and brand initiatives
Dec 2016 — Jul 2017
Art Director, Classics · Vans a Division of VF Outdoor
Creating world wide campaigns for lifestyle initiatives which in turn drive over 65% of brand revenue
• Collaborating with hallmark brands and team creating all aspects of design from digital, social and instore experience
Sep 2002 — Jul 2016
Art Director, Sports Marketing · Hurley
• Launched industry leading technical boardshort, clothing and sandal category, Phantom. Resulting in creating a new industry standard and promoting company to innovation leader.
• Collaborated and directed all design for the US Open of Surfing and the WSL Hurley Pro Trestles leading to massive company growth and awareness.
• Strong experience in instore communication and point of purchase design improving product knowledge and customer base.
• Created world class campaigns around pinnacle product categories in a team rich environment increasing sales and brand exposure.
• Facilitated special events for corporate synergy and community outreach.
Apr 2000 — Aug 2002
Creative Designer · ideaSpa / Trailer Park
Creation of graphics for entertainment industry clientele in a fast paced, high energy environment.
• Worked with an award winning team to create dynamic campaigns for both movie and music related clientele including Universal, MGM, MCA Records and more.
Activity
Education history
California State University, Fullerton
BFA
