Responsible for creative on all platforms including digital, social and instore experience • Rebranded and unified design look and feel for brand overall in retail, ecommerce and digital platforms • Launched new e-commerce website and new brand categories to expand future brand positioning • Worked with world class athletes and influencers on both social campaigns and brand initiatives

• Launched industry leading technical boardshort, clothing and sandal category, Phantom. Resulting in creating a new industry standard and promoting company to innovation leader. • Collaborated and directed all design for the US Open of Surfing and the WSL Hurley Pro Trestles leading to massive company growth and awareness. • Strong experience in instore communication and point of purchase design improving product knowledge and customer base. • Created world class campaigns around pinnacle product categories in a team rich environment increasing sales and brand exposure. • Facilitated special events for corporate synergy and community outreach.