Rick Garcia

D.B.A. Psycho Tuna - Surf lifestyle brand Sales: Procured sales and on-boarded new accounts. Grew order file and territory. Achieved 400% YOY growth projection. Solidified the brand’s presence and created a trickle down effect in the market. Analysis & Development: Identified sales gaps and segmentation expansion opportunities, secured open dollars and took over market share from competitors. Developed sales strategies. Analyzed customer feedback and ranked product sales to develop a strategy and align our future releases with the market needs. Marketing: Compiled visual assets and produced new material to elevate brand perception. Designed brand decks, look books and sales presentations. Order File Management: Responsible for the compliance of vendor guidelines. Qualified accounts for credit terms. Coordinated shipments and invoicing with the operational teams.

Accessory brand sold worldwide, licensed by the NBA and MLB. Sales: Engaged with domestic and international accounts to procure sales, strengthen partnerships and generate business. Showcased sales presentations. Achieved 40% YOY growth. Management: Managed a team of field sales representatives across the U.S. Gathered data, developed strategies, set regional goals, and evaluated target reach. Implemented action items with internal and external teams. Monitored K.P.I.s and identified market trends to create business opportunities. Analysis & Planning: Converted CRM data into Excel reports to manage pipeline. Built forecast reports, roadmaps and execution calendars. Monitored all sales channels to enforce M.A.P. pricing in the market. Communication: Produced results-based recap reports. Used ERP system to coordinate progress with cross-functional teams.

QUIKSILVER, ROXY & DC SHOES - Apparel, footwear, accessories and technical products Promoted from SALES OPERATIONS COORDINATOR in 2014 Sales: Generated direct sales and serviced orders produced by outside sales teams. Leveraged product knowledge to generate sales during line presentations. Established and nurtured business relationships. Order File: Responsible for order entry, allocation and shipment. Proficient at resolving returns, bottleneck issues and negotiating credit hold releases. Coordinated sales progress between internal cross-functional teams. Territory: Partnered with remote teams to service clients from the W.C., E.C. and S.W. regions; as well as distributors in Latin America, the Caribbean and Tahiti. Handled the import/export logistic process to efficiently move product through customs. Analysis & Reporting: Merged data from multiple ERP and CRM systems into self-generated Excel reports to analyze order file flow and facilitate visibility over multiple regions. Presented weekly performance recaps to management.