Richard Castrejon
Co - Owner / Account Executive · By Any Means Distribution
Rialto, CA
In My Own Words
Over seven years of experience in event coordination (offsite & retail), sales, account management, planning, customer service, networking, inventory control, negotiations, and data analysis.
Work Experience
Co - Owner / Account Executive
By Any Means Distribution2018 – Present
• Generated new business through successful networking, trade show attending, and cold calling, resulting in me exceeding my quarterly sales goals by 10-20% per brand. • Creating marketing campaigns as well as brand strategies to assist in generating additional revenue. • Utilize organization and communication skills to manage six brands (Bricks&Wood, Crenshaw Skate Club, RiverIsWild, J$, Norwood, & 20/20 Collections) over 100 accounts globally, including determining wholesale and retail prices, coordinating and executing sales meetings, and meeting production deadlines for in-season inventory. • Input data into the company database and drafted emails and monthly newsletters (MailChimp) for clients and potential clients.
Business Development Associate
Vitamin T2020 – 2021
• Making over 100 cold calls and cold emails per day, averaging two appointments per week. • Collating and maintaining client information in Salesforce. • Developing and implementing sales strategies, client service, and retention plans, and analyzing sales data to inform or update marketing strategies.
Promotions Special Event Coordinator
Yaamava (San Manuel Casino)2016 – 2019
• Manage and balance 12 promotional project budgets per month to avoid exceeding assigned quotas, unnecessary expenditures, forecasting, accounting errors, required ROI, etc. • Create content and experiences designed to generate interest, acquire loyal new customers, retain preexisting clients while achieving ROI percentages above 500 %. • Work alongside our business communication manager in creating an internal communication page with all departments ensuring all communication outlets are correct in the Jive. • Coordinate on-premise activations with accounts such as Dodgers & LAFC to bring impact to new and existing sponsors, including but not limited to signage creative, placement, internet marketing, etc.
