Ricardo Merediz

As Operations Director I managed and executed Spotlight Entertainment Corp's corporate partnerships and events. Scope included: sell ins, vendor sourcing, contract negotiation, production, P&L/budget management, marketing initiatives, sponsorship acquisition/management and payroll. Clients Included: First Bank, Porsche, Fiat, Ford, Electrolux, Chivas, Absolut, Don Q & Magna among others.

Manage logistics and operations for Coca Cola's "Celebra con Sabor MNT/ World Cup" Tour. Tour activates events prior and during Mexico's National Soccer Team games across the United States as well as the CONCACAF Gold Cup tournament. Activation include experiential, stadium and meet and greet components.

• BrandVox Marketing LLC provided agency and remote marketing solutions for regional and national experiential marketing programs including General, Multicultural and Hispanic markets. Day to day responsibilities include but not limited to: sponsorship procurement, sponsorship management, concept development, proposal sell ins, timeline development, budget development, contract negotiation, vendor sourcing, campaign implementation, execution and post event reporting including controls measurement. Case Study: On-Site Chicago Fire vs Manchester United Marketing Activation

Intermediary and point of contact for GMC sales team, local reps and Lowe's Managers. Develop and execute logistical plan: - vehicle transportation - event site setup - ride and drive route - staff and asset management - Pre and post event reports for clients and partners (GMC/ Lowe's) Staff: 10 Assets: 7 Vehicles + additional POS

Activating Coca Cola World Cup Initiative at Six Flags locations in: Atlanta, New Jersey, Dallas, Chicago and Los Angeles. Agency Role: - Coordinating event logistics with Coca Cola, Six Flags and third parties involved -Coordinating personnel and asset travel Field Role: - Performing site inspections -On-site Activation Management

Assisted client with event logistics and daily operations. Marketing initiative included the "Tour of California" bike race with 8 consecutive daily events each in a different city and the "Indy 500" Memorial Day weekend race.

Successfully managed program budget of over 200k Activated over 50 on/off premise promotions throughout the Chicago area Scheduled added value program features such as promotional material, in-store radio remotes and local artists as made possible by program guidelines. Trained and managed field ambassadors to ensure staff compliance to program execution guidelines/requirements Coordinated payment of bar buy backs and live entertainment within approved budget Captured key program goals and generated post-event reports Ensured quality execution and retailer satisfaction

Manage logistics, staff accommodations and budgeting as it pertains to nationwide field operations of over 20 markets and 500 events Manage event reporting, payroll and inventory Act as a key contact between client and on site field staff Act as a key contact for all venue communication Manage all major operations as it pertains to event execution and client equipment

Tour consisted of a car carrier with a platform built around it and an additional stage and sound system for performances. Tour showcased Chevrolet's product line at major festivals across the Midwest. Included lead generation at event sites and through guerrilla marketing tactics. Staff: 8 Equipment: Chevy 6 wheel silverado with 20' trailer Chevy Suburban with 10' flat bed stage Car Carrier (7 Chevy Cars)

Stage, Sound, and Light Management of Concert Halls