Ricardo Merediz — Account Supervisor at DirecToHispanic, LLC
Ricardo Merediz
Account Supervisor
Los Angeles | United States
Skills
No information
Interests
Music
Sports and travel usually all at the same time. from my days in new orleans playing with bands and volunteering at music festivals to my days as a tour manager
Which included 100% travel in the united states and the caribbean for over two years
I've always enjoyed being around people that march to the beat of their own drum
Regardless of what their passion might be. for the last four years
I've been involved in sports sponsorships at various levels of strategy & execution and enjoy working at many venues/stadiums across the country.
Industries
Creative Agencies
Lifestyle
Music
Skate
Streetwear
Surf
Work experience
DirecToHispanic, LLC
Account Supervisor | 06/2013 - Current
• Supervise 5 national accounts & manage client relationships
• Develop experiential strategies as part of a comprehensive integrated approach
• Negotiate sports sponsorships including FIFA/CONCACAF Gold Cup Tournament and Mexican Soccer League tours such as Socio MX.
• Execute a variety of experiential events ranging in attendance from 20K – 500K.
Spotlight Entertainment Corp
Operations Director | 08/2011 - 03/2013
As Operations Director I managed and executed Spotlight Entertainment Corp's corporate partnerships and events.
Scope included: sell ins, vendor sourcing, contract negotiation, production, P&L/budget management, marketing initiatives, sponsorship acquisition/management and payroll.
Clients Included: First Bank, Porsche, Fiat, Ford, Electrolux, Chivas, Absolut, Don Q & Magna among others.
Brandvox Marketing LLC
Production/Marketing Director | 05/2010 - 08/2011
• BrandVox Marketing LLC provided agency and remote marketing solutions for regional and national experiential marketing programs including General, Multicultural and Hispanic markets.
Day to day responsibilities include but not limited to: sponsorship procurement, sponsorship management, concept development, proposal sell ins, timeline development, budget development, contract negotiation, vendor sourcing, campaign implementation, execution and post event reporting including controls measurement.
Case Study: On-Site Chicago Fire vs Manchester United Marketing Activation
Relay Worldwide
Tour Manager | 01/2011 - 07/2011
Manage logistics and operations for Coca Cola's "Celebra con Sabor MNT/ World Cup" Tour. Tour activates events prior and during Mexico's National Soccer Team games across the United States as well as the CONCACAF Gold Cup tournament. Activation include experiential, stadium and meet and greet components.
Next Marketing & GMC/Buick
Market Manager | 09/2010 - 10/2010
Intermediary and point of contact for GMC sales team, local reps and Lowe's Managers.
Develop and execute logistical plan:
- vehicle transportation
- event site setup
- ride and drive route
- staff and asset management
- Pre and post event reports for clients and partners (GMC/ Lowe's)
Staff: 10
Assets: 7 Vehicles + additional POS
Relay Worldwide
Activation Manager | 06/2010 - 06/2010
Activating Coca Cola World Cup Initiative at Six Flags locations in: Atlanta, New Jersey, Dallas, Chicago and Los Angeles.
Agency Role:
- Coordinating event logistics with Coca Cola, Six Flags and third parties involved
-Coordinating personnel and asset travel
Field Role:
- Performing site inspections
-On-site Activation Management
Activent Marketing/Herbalife
Tour Manager | 05/2010 - 06/2010
Assisted client with event logistics and daily operations. Marketing initiative included the "Tour of California" bike race with 8 consecutive daily events each in a different city and the "Indy 500" Memorial Day weekend race.
Relay Worldwide/Sauza 100 Anos
Local Program Coordinator | 02/2009 - 02/2010
Successfully managed program budget of over 200k
Activated over 50 on/off premise promotions throughout the Chicago area
Scheduled added value program features such as promotional material, in-store radio remotes and local artists as made possible by program guidelines.
Trained and managed field ambassadors to ensure staff compliance to program execution guidelines/requirements
Coordinated payment of bar buy backs and live entertainment within approved budget
Captured key program goals and generated post-event reports
Ensured quality execution and retailer satisfaction
Marketing Werks
Tour Manager | 02/2007 - 02/2009
Manage logistics, staff accommodations and budgeting as it pertains to nationwide field operations of over 20 markets and 500 events
Manage event reporting, payroll and inventory
Act as a key contact between client and on site field staff
Act as a key contact for all venue communication
Manage all major operations as it pertains to event execution and client equipment
Marketing Werks
GM Brand Ambassador/ Hispanic Tour Manager | 05/2006 - 02/2007
Tour consisted of a car carrier with a platform built around it and an additional stage and sound system for performances. Tour showcased Chevrolet's product line at major festivals across the Midwest. Included lead generation at event sites and through guerrilla marketing tactics.
Staff: 8
Equipment:
Chevy 6 wheel silverado with 20' trailer
Chevy Suburban with 10' flat bed stage
Car Carrier (7 Chevy Cars)
Fuerte Promotions and Lifestyle Marketing
Marketing Assistant | 05/2005 - 08/2005
Clandestine Productions
Co-Owner/Event Planner/Production Manager | 08/2003 - 05/2005
Loyola University
Stage Manager | 08/2002 - 05/2004
Stage, Sound, and Light Management of Concert Halls