Ricardo Merediz — Account Supervisor at DirecToHispanic, LLC

Ricardo Merediz

Account Supervisor
Los Angeles | United States

Skills

No information

Interests

Music
Sports and travel usually all at the same time. from my days in new orleans playing with bands and volunteering at music festivals to my days as a tour manager
Which included 100% travel in the united states and the caribbean for over two years
I've always enjoyed being around people that march to the beat of their own drum
Regardless of what their passion might be. for the last four years
I've been involved in sports sponsorships at various levels of strategy & execution and enjoy working at many venues/stadiums across the country.

Industries

Creative Agencies
Lifestyle
Music
Skate
Streetwear
Surf

Work experience

DirecToHispanic, LLC logo

DirecToHispanic, LLC

Account Supervisor | 06/2013 - Current

• Supervise 5 national accounts & manage client relationships • Develop experiential strategies as part of a comprehensive integrated approach • Negotiate sports sponsorships including FIFA/CONCACAF Gold Cup Tournament and Mexican Soccer League tours such as Socio MX. • Execute a variety of experiential events ranging in attendance from 20K – 500K.
Spotlight Entertainment Corp logo

Spotlight Entertainment Corp

Operations Director | 08/2011 - 03/2013

As Operations Director I managed and executed Spotlight Entertainment Corp's corporate partnerships and events. Scope included: sell ins, vendor sourcing, contract negotiation, production, P&L/budget management, marketing initiatives, sponsorship acquisition/management and payroll. Clients Included: First Bank, Porsche, Fiat, Ford, Electrolux, Chivas, Absolut, Don Q & Magna among others.
Brandvox Marketing LLC logo

Brandvox Marketing LLC

Production/Marketing Director | 05/2010 - 08/2011

• BrandVox Marketing LLC provided agency and remote marketing solutions for regional and national experiential marketing programs including General, Multicultural and Hispanic markets. Day to day responsibilities include but not limited to: sponsorship procurement, sponsorship management, concept development, proposal sell ins, timeline development, budget development, contract negotiation, vendor sourcing, campaign implementation, execution and post event reporting including controls measurement. Case Study: On-Site Chicago Fire vs Manchester United Marketing Activation
Relay Worldwide logo

Relay Worldwide

Tour Manager | 01/2011 - 07/2011

Manage logistics and operations for Coca Cola's "Celebra con Sabor MNT/ World Cup" Tour. Tour activates events prior and during Mexico's National Soccer Team games across the United States as well as the CONCACAF Gold Cup tournament. Activation include experiential, stadium and meet and greet components.
Next Marketing & GMC/Buick logo

Next Marketing & GMC/Buick

Market Manager | 09/2010 - 10/2010

Intermediary and point of contact for GMC sales team, local reps and Lowe's Managers. Develop and execute logistical plan: - vehicle transportation - event site setup - ride and drive route - staff and asset management - Pre and post event reports for clients and partners (GMC/ Lowe's) Staff: 10 Assets: 7 Vehicles + additional POS
Relay Worldwide logo

Relay Worldwide

Activation Manager | 06/2010 - 06/2010

Activating Coca Cola World Cup Initiative at Six Flags locations in: Atlanta, New Jersey, Dallas, Chicago and Los Angeles. Agency Role: - Coordinating event logistics with Coca Cola, Six Flags and third parties involved -Coordinating personnel and asset travel Field Role: - Performing site inspections -On-site Activation Management
Activent Marketing/Herbalife logo

Activent Marketing/Herbalife

Tour Manager | 05/2010 - 06/2010

Assisted client with event logistics and daily operations. Marketing initiative included the "Tour of California" bike race with 8 consecutive daily events each in a different city and the "Indy 500" Memorial Day weekend race.
Relay Worldwide/Sauza 100 Anos logo

Relay Worldwide/Sauza 100 Anos

Local Program Coordinator | 02/2009 - 02/2010

Successfully managed program budget of over 200k Activated over 50 on/off premise promotions throughout the Chicago area Scheduled added value program features such as promotional material, in-store radio remotes and local artists as made possible by program guidelines. Trained and managed field ambassadors to ensure staff compliance to program execution guidelines/requirements Coordinated payment of bar buy backs and live entertainment within approved budget Captured key program goals and generated post-event reports Ensured quality execution and retailer satisfaction
Marketing Werks logo

Marketing Werks

Tour Manager | 02/2007 - 02/2009

Manage logistics, staff accommodations and budgeting as it pertains to nationwide field operations of over 20 markets and 500 events Manage event reporting, payroll and inventory Act as a key contact between client and on site field staff Act as a key contact for all venue communication Manage all major operations as it pertains to event execution and client equipment
Marketing Werks logo

Marketing Werks

GM Brand Ambassador/ Hispanic Tour Manager | 05/2006 - 02/2007

Tour consisted of a car carrier with a platform built around it and an additional stage and sound system for performances. Tour showcased Chevrolet's product line at major festivals across the Midwest. Included lead generation at event sites and through guerrilla marketing tactics. Staff: 8 Equipment: Chevy 6 wheel silverado with 20' trailer Chevy Suburban with 10' flat bed stage Car Carrier (7 Chevy Cars)
Fuerte Promotions and Lifestyle Marketing logo

Fuerte Promotions and Lifestyle Marketing

Marketing Assistant | 05/2005 - 08/2005

Clandestine Productions logo

Clandestine Productions

Co-Owner/Event Planner/Production Manager | 08/2003 - 05/2005

Loyola University logo

Loyola University

Stage Manager | 08/2002 - 05/2004

Stage, Sound, and Light Management of Concert Halls
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