Creative Agencies

Lifestyle

Music

Skate

Streetwear

Surf

Sports and travel usually all at the same time.  from my days in new orleans playing with bands and volunteering at music festivals to my days as a tour manager

Which included 100% travel in the united states and the caribbean for over two years

I've always enjoyed being around people that march to the beat of their own drum

Regardless of what their passion might be.  for the last four years

I've been involved in sports sponsorships at various levels of strategy & execution and enjoy working at many venues/stadiums across the country.

Account Supervisor

Top Management

A bilingual, business executive with 8+ years of marketing and operations experience.  Proven team player with clear understanding of integrated business models and ability to execute and manage programs from conception to completion in deadline-oriented environments. 

Feel free to contact me as I welcome new opportunities and enjoy expanding my network.

• Supervise 5 national accounts & manage client relationships
• Develop experiential strategies as part of a comprehensive integrated approach
• Negotiate sports sponsorships including FIFA/CONCACAF Gold Cup Tournament and Mexican Soccer League tours such as Socio MX.
• Execute a variety of experiential events ranging in attendance from 20K – 500K.

As Operations Director I managed and executed Spotlight Entertainment Corp's corporate partnerships and events. 

Scope included: sell ins, vendor sourcing, contract negotiation, production, P&L/budget management, marketing initiatives, sponsorship acquisition/management and payroll.

Clients Included: First Bank, Porsche, Fiat, Ford, Electrolux, Chivas, Absolut, Don Q & Magna among others.

Operations Director

• BrandVox Marketing LLC provided agency and remote marketing solutions for regional and national experiential marketing programs including General, Multicultural and Hispanic markets.
  
Day to day responsibilities include but not limited to: sponsorship procurement, sponsorship management, concept development, proposal sell ins, timeline development, budget development, contract negotiation, vendor sourcing, campaign implementation, execution and post event reporting including controls measurement.

Case Study: On-Site Chicago Fire vs Manchester United Marketing Activation

Production/Marketing Director

Manage logistics and operations for Coca Cola's "Celebra con Sabor MNT/ World Cup" Tour.  Tour activates events prior and during Mexico's National Soccer Team games across the United States as well as the CONCACAF Gold Cup tournament.  Activation include experiential, stadium and meet and greet components.

Tour Manager

Intermediary and point of contact for GMC sales team, local reps and Lowe's Managers.

Develop and execute logistical plan:
- vehicle transportation
- event site setup
- ride and drive route
- staff and asset management
- Pre and post event reports for clients and partners  (GMC/ Lowe's)

Staff: 10
Assets: 7 Vehicles + additional POS

Market Manager

Activating Coca Cola World Cup Initiative at Six Flags locations in: Atlanta, New Jersey, Dallas, Chicago and Los Angeles.

Agency Role:
     - Coordinating event logistics with Coca Cola, Six Flags and    third parties involved
     -Coordinating personnel and asset travel

Field Role:
     - Performing site inspections
     -On-site Activation Management

Activation Manager

Assisted client with event logistics and daily operations.  Marketing initiative included the "Tour of California" bike race with 8 consecutive daily events each in a different city and the "Indy 500" Memorial Day weekend race.

Successfully managed program budget of over 200k
Activated over 50 on/off premise promotions  throughout the Chicago area 
Scheduled added value program features such as promotional material, in-store radio remotes and local artists as made possible by program guidelines.
Trained and managed field ambassadors to ensure staff compliance to program execution guidelines/requirements
Coordinated payment of bar buy backs and live entertainment  within approved budget
Captured key program goals and generated post-event reports 
Ensured quality execution and retailer satisfaction

Local Program Coordinator

Manage logistics, staff accommodations and budgeting as it pertains to nationwide field operations of over 20 markets and 500 events
Manage event reporting, payroll and inventory
Act as a key contact between client and on site field staff 
Act as a key contact for all venue communication
Manage all major operations as it pertains to event execution and client equipment

Tour consisted of a car carrier with a platform built around it and an additional stage and sound system for performances.  Tour showcased Chevrolet's product line at major festivals across the Midwest.  Included lead generation at event sites and through guerrilla marketing tactics.

Staff: 8

Equipment: 
Chevy 6 wheel silverado with 20' trailer
Chevy Suburban with 10' flat bed stage 
Car Carrier (7 Chevy Cars)

GM Brand Ambassador/ Hispanic Tour Manager

Marketing Assistant

Co-Owner/Event Planner/Production Manager

Stage, Sound, and Light Management of Concert Halls

Stage Manager

Ricardo Merediz is an Account Supervisor at DirecToHispanic, LLC in Los Angeles, CA.

Ricardo Merediz — Account Supervisor at DirecToHispanic, LLC

Ricardo Merediz

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