Renay Schoenmaker
Marketing Analyst · Sysco
Grand Rapids, MI
In My Own Words
My diverse marketing background at an agency and corporate level has provided me with experience managing accounts and projects, creating content, providing analytics and devolving marketing strategies for a variety of industries. I thrive on providing clear, concise, transparent communication which ensures projects keep flowing as well as all parties associated with projects are kept up-to-date. My high energy and upbeat outlook assists in establishing long-lasting relationships along with contributing to a positive work environment.
Work Experience
Marketing Analyst
Sysco2015 – 2017
Tracks internal and external promotions – vendor included, along with analyzing lift results. Creates and distributes promotional material, as well as track and reports corporate growth of salesforce. Prepares and maintains promotional databases, along with supplying status reports. Manages weekly tracking for various departments as well as facilitates new business onboarding. • Tracks and reports corporate growth of the salesforce & responsible for providing summary of promotional payouts • Creates internal and external POS as well as various marketing materials • Proof reads and edits internal and external print material • Manages and updates sales and promotions databases
Marketing Analyst
Sysco2015 – 2016
Tracks internal and external promotions – vendor included, along with analyzing lift results. Creates and distributes promotional material, as well as track and reports corporate growth of salesforce. Prepares and maintains promotional databases, along with supplying status reports. Manages weekly tracking for various departments as well as facilitates new business onboarding. • Tracks and reports corporate growth of the salesforce & responsible for providing summary of promotional payouts • Creates internal and external POS as well as various marketing materials • Proof reads and edits internal and external print material • Manages and updates sales and promotions databases
Sales Coordinator
Perrigo2014 – 2015
Responsible for the coordination of sales orders through various departments and business units. Managed reports, inquiries, data collection, and sample distribution while assisting in internal promotional execution. Ensure accurate and prompt processing of requests, as well as supports the sales team. • Analyzed IRI data on Omeprazole to determine the effectiveness of CVS ads over the last 24 months. • Co-executed the creation of SOP documents critical of SAP transactions to standardize SAP training. • Assisted in promotional planning for cough cold category review by preparing promotional recommendation segment for Supervalu and Del Haize. • Executed displays/promotions. • Served as the internal representative of accounts. • Assisted account executives and directors to ensure execution of awarded business. • Aided in the management of Costco Pharmacy Ad campaign. • Analyzed display lift data to assist in CVS 2016 Promotional Planning. • Implemented promotional events and deve
Sales Coordinator
Perrigo2014 – 2015
Responsible for the coordination of sales orders through various departments and business units. Managed reports, inquiries, data collection, and sample distribution while assisting in internal promotional execution. Ensure accurate and prompt processing of requests, as well as supports the sales team. • Analyzed IRI data on Omeprazole to determine the effectiveness of CVS ads over the last 24 months. • Co-executed the creation of SOP documents critical of SAP transactions to standardize SAP training. • Assisted in promotional planning for cough cold category review by preparing promotional recommendation segment for Supervalu and Del Haize. • Executed displays/promotions. • Served as the internal representative of accounts. • Assisted account executives and directors to ensure execution of awarded business. • Aided in the management of Costco Pharmacy Ad campaign. • Analyzed display lift data to assist in CVS 2016 Promotional Planning. • Implemented promotional events and deve
Marketing Coordinator
Williams Distribution2013 – 2013
Responsibilities included data entry, e-commerce development, administrative tasks, creation of detailed multi-channel media strategies, blogging, content creation and market research. • Created and launched e-commerce site for suppliers by compiling internal merchandising information to optimize web presence. • Managed e-commerce and email marketing content. • Developed communication material including e-newsletters, web content and press releases to ensure key performance against competitors.
Marketing Coordinator
Williams Distribution2013 – 2013
Responsibilities included data entry, e-commerce development, administrative tasks, creation of detailed multi-channel media strategies, blogging, content creation and market research. • Created and launched e-commerce site for suppliers by compiling internal merchandising information to optimize web presence. • Managed e-commerce and email marketing content. • Developed communication material including e-newsletters, web content and press releases to ensure key performance against competitors.
Marketing Associate
834 Design & Marketing2011 – 2013
Responsibilities were far-reaching and included , social media monitoring and management, assisting in brand identity, creating detailed & concrete multi-channel media strategies, blogging, e-commerce development, content creation & market research. • Developed and implemented marketing plans. • Established baseline metrics, monitored, measured and benchmarked effectiveness of media campaigns. • Accountable for managing multiple client social media campaigns. • Assisted in supervising and managing teammates. • Created detailed & concrete multi-channel media strategies. • Established brand positioning through market research, competitor analysis and continuous focus on alignment of business objectives to marketing strategy.
Marketing Associate
834 Design & Marketing2011 – 2013
Responsibilities were far-reaching and included , social media monitoring and management, assisting in brand identity, creating detailed & concrete multi-channel media strategies, blogging, e-commerce development, content creation & market research. • Developed and implemented marketing plans. • Established baseline metrics, monitored, measured and benchmarked effectiveness of media campaigns. • Accountable for managing multiple client social media campaigns. • Assisted in supervising and managing teammates. • Created detailed & concrete multi-channel media strategies. • Established brand positioning through market research, competitor analysis and continuous focus on alignment of business objectives to marketing strategy.